Advertising and Public Relations
An interest area
Does the fast-paced, highly competitive world of “Mad Men” pique your interest? Much has changed since Don Draper ruled Madison Avenue, but on thing is the same: in today's consumer-focused world, advertising and public-relations professionals are in high demand as companies struggle to maintain their brand image and product sales on a roller coaster ride of capricious consumer interests, social media trends, and economic factors.
At Bryant, you learn to stay ahead of the curve and understand the principles and practices of the profession through cutting-edge technology and the study of the latest in audience research and theory.
Additionally, Bryant offers you the opportunity to put theory into practice through internships on campus and at top public relations and advertising firms in New England.
Future careers, post-grad opportunities
You can apply the skills learned in public relations and advertising classes – writing, argumentation and persuasion, public speaking – to countless professions, from marketing researcher to lobbyist and campaign director to liaison officer.
Advertising and Public Relations faculty
Faculty who teach advertising and public relations at Bryant include media scholars, teachers, writers, and marketing professionals.
WALKING THE WALK
Adjunct Professor of Communication
Since 1997, Nolfe has served as chief public affairs officer for the Rhode Island Department of Transportation, overseeing the agency’s internal and external communications, including social media. She has also worked for NBC News in New York on broadcasts including “20/20,” “World News Tonight,” and “Good Morning America.” Nolfe incorporates that real-world experience in all her communication courses. “I don’t just teach it. I live it every day and can roll real-life examples into my classes,” she says. “It is the icing on the cake when Bryant students consider public relations as a career choice.”
A SENSE OF COMMUNITY
Melanie Kulick ’12
Studied: Communication, Business Administration, Psychology
Kulick combined her involvement with Bryant’s Ski and Snowboard Club, a course project, and a good cause to create a winning practical experience. As part of a public relations course, she worked on a press kit to plan and organize the first Relay Rail Jam Fundraiser to benefit Bryant’s Relay for Life and the American Cancer Society. The event was a success, and plans are under way for next year. “The support that I knew I would have from my peers, faculty, staff, and fellow club members allowed me to take on this project full force,” says Kulick. “Everything I learned will help me in the real world.”