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Broadcast Media

Media production is growing and transforming in ways that are creating new opportunities for those who can work in more than one phase of production: directors who can write, producers who can edit, etc. More and more, media companies expect their employees to be fluent in all of the tools of the craft.

At Bryant, you learn to do it all: write, direct, perform, produce, and edit. You learn both single and multi-camera work flows. Production courses cover a wide variety of formats including broadcast news, talk, narrative film, documentary, and sports. 

Housed in the Communications Complex, Bryant's state-of-the-art production facilities include an HD television studio and control room, several dedicated sets, an impressive array of field gear, and multiple Avid editing stations, allowing every production course at Bryant to be hands-on from start to finish. 

Future careers, grad school opportunities

After graduating, you may go on to work in media production, or take a non-production role within the media industry. Understanding the production process will give you the ability to interact and communicate with media creators more effectively. The core communication skills you learn and practice in media production can also help you succeed in a variety of related fields, such as social media, journalism, marketing, advertising, corporate communication, and public relations.

Ad woman of the year

Donna Speciale ‘84
Currently: President of ad sales, Time Warner’s Turner cable unit

Donna Speciale ‘84 has been described as “one of the most highly regarded thinkers in the media agency space,” by Adweek, which covered her recent transition from president of investment and activation and agency operations at MediaVest – with the likes of Coca-Cola, Kraft, Mars, Procter and Gamble, and Walmart on her client roster – to the top ad sales post at Turner Broadcasting System’s entertainment division. “The perfect blend of business acumen and personality create a dynamic industry leader,” Adweek said about Speciale, noting she received the Advertising Women of New York’s 2010 Woman of the Year award.

View from the top

Michael Greco '93
Currently: EVP Research, A&E Television Networks LLC

What can you do after studying Broadcast Media at Bryant? Well, if you’re like Michael Greco ’93, that path can lead straight to the top of media conglomerate A&E Television Networks, best known for shows like Dog The Bounty Hunter, Hoarders, and Storage Wars. Greco has held his position as executive vice president of research at A&E for the past five years. His previous, and equally impressive, past includes seven years at MTV Networks as the senior vice president of research and strategic insights, and 2 years as the vice president of media research at BBDO, a NYC-based ad agency.