Entrepreneurship
Overview
THE ENTREPRENEURSHIP PROGRAM
In an economic downturn, the time is ripe for new business ventures. Entrepreneurs who possess the required skills and know-how flourish.
The goal of the Entrepreneurship program at Bryant is to help you understand the strategic, tactical, and analytic traits necessary to make sound decisions in new ventures. You’ll learn how to implement cultural and technological innovations from around the world that will shape your business strategies while dramatically expanding the market for your enterprise.
Successful entrepreneurs typically demonstrate the ability to blend skills in innovation and research, leadership and personnel management, marketing and selling, and finance. In the Entrepreneurship concentration, you will take six courses in the Entrepreneurship program and receive a Bachelor of Science in Business Administration. A required minor in liberal arts will sharpen your critical thinking and problem-solving, providing you with an edge over many other entrepreneurs.
To complement another course of study with an Entrepreneurship minor, you will take four courses in the Entrepreneurship program.
FUTURE CAREERS, POST-GRAD OPPORTUNITIES
Entrepreneurs are responsible for every aspect of their start-ups, from accounting to sales to personnel management. With the solid foundation gained at Bryant, our graduates have started successful businesses in a variety of industries, such as accounting, financial services, and the arts, and enjoy the satisfaction that comes from being their own boss. In addition, many organizations value the enthusiasm and vision entrepreneurs possess. Our program will also prepare you well for graduate studies.
ENTREPRENEURSHIP FACULTY
Among Bryant’s Entrepreneurship faculty are a former chief marketing officer who is sought-after in the start-up community, two entrepreneurs who have established, or have successfully sold, more than six companies in healthcare and technology, and the founding director who created a technology company and a consulting company while authoring more than 25 research works focused on the financial services field.
Requirements
For an 18-credit concentration:
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First-Year Gateway Experience |
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Global Foundations of Character and Leadership (GFCL100) |
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Global Foundations of Organizations and Business (GFOB100) |
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Writing Workshop (WRIT106) |
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Bryant IDEA: Innovation and Design Experience for All (IDEA101) |
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Upper-Level Gateway Course |
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Entrepreneurship Concentration |
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Entrepreneurial Marketing (ENT380) |
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Entrepreneurial Finance (ENT381) |
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Creating a New Venture (ENT481) |
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Managing a New Venture (ENT482) |
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Choose two (2) from the following as Entrepreneurship Electives:
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*Students may take either COM202 or COM367 toward the concentration |
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**Only one of these three courses may apply to the concentration for a total of three credit hours only |
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Business Core Requirements |
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Introduction to Information Technology and Analytics (CIS201) |
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Financial and Managerial Accounting (ACG203, ACG204) |
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Financial Management (FIN201) |
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Management Principles and Practices (MGT200) |
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Foundations of Marketing Management (MKT201) |
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The Legal Environment of Business (LGLS211) |
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Operations Management (MGT201) |
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Business Policy (BUS400) |
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Liberal Arts Core Requirements |
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Introduction to Literary Studies (LCS121) |
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Microeconomic Principles (ECO113) |
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Macroeconomic Principles (ECO114) |
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Mathematical Analysis (MATH110) |
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Statistics I (MATH201) |
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Two (2) Humanities Survey Courses |
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Liberal Arts Distribution Requirements – Modes of Thought* |
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Two (2) Social Science Modes of Thought |
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One (1) Historical Mode of Thought (Upper Division) |
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One (1) Literary Mode of Thought (Upper Division) |
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Two (2) Scientific Modes of Thought (Include 1 Lab Science) |
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(One science course must be at the 300 or 400 level) |
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*3 credits from the required liberal arts minor may be applied to this distribution |
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One (1) Liberal Arts Elective |
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Liberal Arts Minor Requirement (4 Courses) |
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Selection is made from a variety of liberal arts disciplines (Some minors require more than 12 credits) |
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Four (4) Open Electives |
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A minimum of 122 credits required for graduation |
For a 12-credit minor:
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Required: |
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ENT380 Entrepreneurial Marketing |
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ENT381 Entrepreneurial Finance |
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ENT481 Creating a New Venture |
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Electives (Choose 1): |
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ACG370 Personal Financial Planning |
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CIS332 E-Business Models |
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COM202 Public Speaking |
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COM367 Communications in Small Groups |
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ECO376 Cultures and Economies in Transition |
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ENT482 Managing a New Venture (prerequisites are ENT380 and ENT381) |
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LGLS451 International Business Law |
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MGT356 International Business Management |
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MKT380 Services Marketing |
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MKT382 New Product Development |
To learn more, please contact:
Sandra Potter
Lecturer
Entrepreneurship Program Coordinator
Department of Marketing
spotter@bryant.edu
BUILDING ON INNOVATION
M. Cary Collins, Ph.D.
Professor of Finance
Founder, Entrepreneurship Program
A 54-hour startup event of networking, resources, and incentives for aspiring entrepreneurs; an alumni new venture competition; and judging the Rhode Island Business Plan Competition are a few initiatives Professor Collins has undertaken. In teaching, Collins underscores the value of “actual cases, laboratory opportunities, and other life experiences.
“Giving students an opportunity to manage others in a crisis or lead a team through a real-world problem is the perfect complement to their classroom experiences.”
LAUNCHED IN BEIJING
Chiyun “Jane” Li ’12
Studying: Entrepreneurship, Communication
At the Wharton Asia Business Conference in Philadelphia last year, Chiyun “Jane” Li met the founder and CEO of Webplus Ventures. That led to an internship offer in Beijing, China.
As a marketing associate, she promoted the company and its business to the investment community, recruited members to sign up for an entrepreneurial seminar, and developed and maintained an online forum.
“My entrepreneurship major meshed really well with the company’s needs,” she says. “I learned at Bryant that you have to work hard, and you have to be passionate about what you do.”
WHITE HOUSE STANDOUT
Harris Roberts ’14
Studying: Entrepreneurship, Film Studies
Driving home to Farmington, ME, for Thanksgiving, Roberts received an email: board members of the Collegiate Entrepreneurs’ Organization wanting to attend an entrepreneurship event at the White House should immediately provide their information.
Days later, Roberts was at the Young Entrepreneur Council with 30 of the world’s top young entrepreneurs and 100 college students from across the country. His creativity helped him stand out when he demonstrated the importance of social media and the value of content of substance to the influential speakers.
“Bryant provides so many opportunities to engage and learn beyond the classroom,” Roberts says.





