International Business: Marketing


A major

Marketing is more than advertising. It’s the entire process of creating, communicating, and delivering products or services to customers or clients. These days, you’d have difficulty finding a product or service that doesn’t have global impact – whether it’s a component that is manufactured overseas, or a service offered internationally. The marketing concentration in the International Business program equips you to effectively manage a global process.

Bryant’s International Business program is ranked 16th in the nation by Bloomberg BusinessWeek. The curriculum is globally focused from your first semester on campus. Our program is one of the few in the country to offer concentrations in business functions including: accounting, computer information systems, entrepreneurship, finance, global supply chain management, management, and marketing. Expert faculty collaborate to help you develop a global perspective and a fundamental cultural knowledge of the world. You’ll understand the relevance of complex international issues faced by managers of multinational companies and the role of technology in business, especially as it relates to globalization.

Real projects, real companies, real experience

Before you graduate, you’ll have a strong theoretical foundation in international business. You will also have the unique experience of applying theories to a real-world situation through a senior year practicum. This intense project might pair you and a team of students with a local business owner who wants to sell products in the United Arab Emirates, and a faculty member whose former career was overseeing the growth of a Chilean multinational forest products firm.

In the end, you’ll see your hard work make a difference, and the experience is one that prospective employers will want to hear about.

Bryant’s International Business program will provide you with an in-depth understanding of one functional area of concentration of your choosing. You’ll also become proficient in a second language and study abroad, where you can practice your language skills, deepen your global perspective, and immerse yourself in a different culture.

When you graduate, you’ll be ready to hit the ground running – in whatever country you decide to call home.

Future careers, post-grad opportunities

A Bachelor of Science in International Business opens doors to a wide variety of professional careers including: international securities analysis, economic development banking, monetary policy and research, trade insurance, overseas communication, international trade and development, export/import banking, international finance, technology transfer, and more. Our graduates are also accepted into prestigious graduate programs and law schools worldwide.

International Business faculty

Bryant’s International Business faculty members hail from diverse cultures and have attained the highest credentials in their fields of study from top universities in the United States. Many have rich work experience with well-known multinational companies. They include a former investment manager for the state economic and trade committee in China, a professor whose research won Best International Paper from the Organizational Behavior division of the Academy of Management, and a management professor who has taught in MBA and executive MBA programs in 14 countries. The faculty brings this global mindset into the classroom, adding a vital dimension to student learning and success.

>> Search the faculty directory


For an IB major, with a concentration in Marketing:

International Academic Experience

Within the 122 credits comprising the program distribution, the equivalent of at least 12 semester hours of credit must be taken as international study abroad except for students on an F1 Visa.


First-Year Gateway Experience

Global Foundations of Character and Leadership (GFCL100)

Global Foundations of Organizations and Business (GFOB100G)

Writing Workshop (WRIT106)

Bryant IDEA: Innovation and Design Experience for All (IDEA101)


Upper-Level Gateway Requirement


International Business: Marketing Concentration

Consumer Behavior (MKT311)

Market Research (MKT312)

Marketing Policy and Problems (MKT412)

Three (3) Marketing Electives*

[Must include one (1) 400-level elective]

*Can include MKT368 from IB Integrative Experience

Business Core Requirements

Financial Accounting (ACG203) 

Introduction to Global Information Technology and Analytics (CIS201G)

Global Dimensions of Financial Management (FIN201G)

The Carolyn Rafaelian International Business Practicum (IB490) 

Global Dimensions of Operations Management (MGT201G)

Global Dimensions of Marketing (MKT201G)

International Business Integrative Experience

International Accounting (ACG320) 

Multinational Finance (FIN368)

International Business Management (MGT356)

International Marketing (MKT368)

*9 credits net for the Marketing concentration

3 credits from the concentration can be satisfied by MKT368

Two (2) International Business Electives (Select two approved courses)

Liberal Arts Core Requirements

Microeconomic Principles (ECO113) 

Macroeconomic Principles (ECO114) 

Introduction to Literary Studies (LCS121)

International Business Law (LGLS451)

Mathematical Analysis (MATH110)

Statistics I (MATH201)

One (1) Humanities Historical Survey Course (International focus)

Liberal Arts Distribution Requirements – Modes of Thought*

[Must include four (4) courses with an international focus]

Two (2) Social Science Modes of Thought

One (1) Historical Mode of Thought (Upper Division)

One (1) Literary Mode of Thought (Upper Division)

Two (2) Scientific Modes of Thought (Include one Lab Science)

(One science course must be taken at the 300 or 400 level)

One (1) Cultural Mode of Thought

*19 net credits - 3 credits from the required Language Minor may be applied to this distribution

One (1) Liberal Arts Elective

Language Minor Requirement – International Business majors must complete a language minor. Required course: Chinese for Business (ML-CH404) or Chinese for Business II (ML-CH405), French for Business (ML-FR404), Italian for Business (ML-IT404), or Spanish for Business (ML-SP404) - depending on language minor.

One (1) Open Elective

Visit Bryant

Request Info

Apply Now

Upcoming Application Deadlines:

  • Still accepting applications

To learn more, please contact:
Madan Annavarjula, Ph.D.
Associate Dean of the College Business
Professor and International Business Coordinator 
Department of Management   


Ryan Letourneau ’11
Financial analyst, Delhaize Group

“Bryant’s International Business program gives you international experience in your field,” says Letourneau. “I worked with a multi-million dollar international business, setting me apart from other job candidates.”

Letourneau is a financial analyst - IT Global Business Office with the Delhaize Group, a food retailer based in Belgium, with 2,800 stores on three continents. Now in Serbia, he will finish his training in Belgium before assuming a corporate-level management position. “When I was hired, it was the first time Delhaize hired Americans. I was one of the few without an MBA, and only 18 of us were selected from more than 750 applicants.”


Makena Sage ’12
Path: International Business, Marketing, and Spanish

Studying abroad at the University of Belgrano in Buenos Aires, Argentina, Sage learned about an internship with RelevanSi. She interviewed via Skype and was offered a three-month position at the communications startup specializing in web design, programming, and brand development for green businesses.  

“Working for such a digital/virtual-savvy startup opened my eyes to just how mobile work is. I Skyped regularly with a fellow intern in Utah, and most of the company’s clients were in other countries,” says Sage, who plans to grow the copywriting and internet marketing business she has operated since 2009, working virtually, of course.

International Initiative

Madan Annavarjula, Ph.D.
Associate Dean of the College of Business

For meritorious service to Bryant as coordinator of the International Business Program and as an associate professor of international business and strategy, Annavarjula was recognized with the 2011 Faculty Achievement Award for Outstanding Service. Members of the Class of 2010 presented him a globe with the inscription, “For your inspiration and knowledge, we sincerely thank you.”

 “Bryant students gain the added advantage of International Business faculty who are internationally educated and have extensive experience traveling and conducting business around the world,” he says. “We bring experiences into the classroom that add a dimension to students’ learning.”