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International Business: Marketing

Marketing is more than advertising. It’s the entire process of creating, communicating, and delivering products or services to customers or clients. These days, you’d have difficulty finding a product or service that doesn’t have global impact – whether it’s a component that is manufactured overseas, or a service offered internationally. The marketing concentration in the International Business program equips you to effectively manage a global process.

Bryant’s International Business program is ranked No. 3 by College Factual/USA Today. The curriculum is globally focused from your first semester on campus. Our program is one of the few in the country to offer concentrations in business functions including: accounting, computer information systems, entrepreneurship, finance, global supply chain management, management, and marketing. Expert faculty collaborate to help you develop a global perspective and a fundamental cultural knowledge of the world. You’ll understand the relevance of complex international issues faced by managers of multinational companies and the role of technology in business, especially as it relates to globalization.

Real projects, real companies, real experience

Before you graduate, you’ll have a strong theoretical foundation in international business. You will also have the unique experience of applying theories to a real-world situation through a senior year practicum. This intense project might pair you and a team of students with a local business owner who wants to sell products in the United Arab Emirates, and a faculty member whose former career was overseeing the growth of a Chilean multinational forest products firm.

In the end, you’ll see your hard work make a difference, and the experience is one that prospective employers will want to hear about.

Bryant’s International Business program will provide you with an in-depth understanding of one functional area of concentration of your choosing. You’ll also become proficient in a second language and study abroad, where you can practice your language skills, deepen your global perspective, and immerse yourself in a different culture.

When you graduate, you’ll be ready to hit the ground running – in whatever country you decide to call home.

Future careers, post-grad opportunities

A Bachelor of Science in International Business opens doors to a wide variety of professional careers including: international securities analysis, economic development banking, monetary policy and research, trade insurance, overseas communication, international trade and development, export/import banking, international finance, technology transfer, and more. Our graduates are also accepted into prestigious graduate programs and law schools worldwide.

International Business faculty

Bryant’s International Business faculty members hail from diverse cultures and have attained the highest credentials in their fields of study from top universities in the United States. Many have rich work experience with well-known multinational companies. They include a former investment manager for the state economic and trade committee in China, a professor whose research won Best International Paper from the Organizational Behavior division of the Academy of Management, and a management professor who has taught in MBA and executive MBA programs in 14 countries. The faculty brings this global mindset into the classroom, adding a vital dimension to student learning and success.


Ryan Letourneau ’11
Financial analyst, Delhaize Group

“Bryant’s International Business program gives you international experience in your field,” says Letourneau. “I worked with a multi-million dollar international business, setting me apart from other job candidates.”

Letourneau is a financial analyst - IT Global Business Office with the Delhaize Group, a food retailer based in Belgium, with 2,800 stores on three continents. Now in Serbia, he will finish his training in Belgium before assuming a corporate-level management position. “When I was hired, it was the first time Delhaize hired Americans. I was one of the few without an MBA, and only 18 of us were selected from more than 750 applicants.”


Makena Sage ’12
Path: International Business, Marketing, and Spanish

Studying abroad at the University of Belgrano in Buenos Aires, Argentina, Sage learned about an internship with RelevanSi. She interviewed via Skype and was offered a three-month position at the communications startup specializing in web design, programming, and brand development for green businesses.  

“Working for such a digital/virtual-savvy startup opened my eyes to just how mobile work is. I Skyped regularly with a fellow intern in Utah, and most of the company’s clients were in other countries,” says Sage, who plans to grow the copywriting and internet marketing business she has operated since 2009, working virtually, of course.

International Initiative

Madan Annavarjula, Ph.D.
Dean of the College of Business

For meritorious service to Bryant as coordinator of the International Business Program and as an associate professor of international business and strategy, Annavarjula was recognized with the 2011 Faculty Achievement Award for Outstanding Service. Members of the Class of 2010 presented him a globe with the inscription, “For your inspiration and knowledge, we sincerely thank you.”

 “Bryant students gain the added advantage of International Business faculty who are internationally educated and have extensive experience traveling and conducting business around the world,” he says. “We bring experiences into the classroom that add a dimension to students’ learning.”