Marketing Analytics

The marketing analytics minor is designed to give students the conceptual background and applied tools necessary to conduct analysis of databases of markets, consumers, or products, the results of which would be used to drive decision making in organizations. Business and policy decisions are increasingly driven 'by the numbers.' 

Marketing decision makers, in particular, base decisions upon hard data and often complex analysis of customers. Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present analytics.

>> Requirements for the minor

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Upcoming Application Deadlines

  • Early Decision 1 - Nov. 17, 2014
  • Early Action - Dec. 1, 2014
  • Early Decision 2 - Jan. 15, 2015
  • Regular Decision – Feb. 2, 2015


To learn more, please contact:
Carol DeMoranville, Ph.D.
Chair and Professor
Department of Marketing
cdemoran@bryant.edu