If you’re looking for a creative, dynamic, and exciting career where you can excel as a business leader and professional, you may find it in the field of marketing. Marketing is more than advertising and sales - it is any and all of the activities that influence the flow of goods, services, and ideas between producers and consumers or organizations.
Successful organizations in the for-profit and nonprofit sectors are market-driven, with an emphasis on creating long-term relationships. Technology and communication provide organizations with access to global market opportunities, opening new and exciting avenues for business professionals.
In the Marketing concentration, you will learn how to keep an organization responsive to its environments, while managing growth and meeting the needs of a multitude of publics. You will learn to identify and select markets; analyze consumer and organizational needs and buying behavior; forecast anticipated actions, plan and develop products; and determine packaging, pricing, logistics, distribution, selling, advertising, and sales promotion strategies. You will also learn how to prepare and give professional presentations, develop a business plan, work as part of a team, and creatively apply technology to market your product or service.
If you are concentrating in other business areas or in the liberal arts, you can declare a Marketing minor, which will allow you to cultivate an understanding of key aspects in the field. Most organizations operate under the basic premises of marketing that include: customer-orientation, organizational integration, and long-term orientation. Other minors offered through the Marketing Department are Marketing Analytics and Sales, both of which provide students with theoretical background and applied experience.
Future careers, post-grad opportunities
Career opportunities in marketing are wide ranging. Recent Bryant graduates hold titles such as advertising manager, brand manager, direct marketing manager, export manager, financial security sales representative, manufacturer’s representative, media buyer, public relations specialist, or retail buyer. Our graduates are also accepted into prestigious graduate programs and law schools.
The Marketing faculty comprises strong researchers and consultants who are experts in various industries and functions within the field of marketing. They are also outstanding teachers who bring their knowledge and expertise into the classroom to create effective and enhanced learning experiences.
A SOCIAL INSTITUTION
Michael Gravier, Ph.D.
Professor of Marketing
“A lot of students come in thinking business is a way to make money or to get rich quick. Businesses are social institutions first and foremost,” says Marketing Professor Michael Gravier, Ph.D. “Businesses focus on how to get people to work together and do it in a way that everyone gets a share in the reward afterward.” Gravier, with a Ph.D. in Marketing and Logistics from the University of North Texas, teaches Business-To-Business Marketing, Marketing Research, and Special Topics in Marketing, among others. He came to Bryant after 12 years in the United States Air Force, as a logistics readiness officer, achieving the rank of major.