Marketing
Overview
THE MARKETING PROGRAM
If you’re looking for a creative, dynamic, and exciting career where you will shine as a business leader and professional, you may find it in the field of marketing. Marketing is more than advertising and sales. It is any and all of the activities that influence the flow of goods, services, and ideas between producers and consumers or organizations.
Successful organizations in the profit and nonprofit sectors are market-driven with an emphasis on creating long-term relationships. Technology and communication are forces that provide organizations access to global market opportunities, opening new and exciting avenues for business professionals.
In the Marketing program at Bryant, you will learn how to keep an organization responsive to its environments, while managing growth and
meeting the needs of a multitude of publics. You will learn to identify and select markets, analyze consumer and organizational needs and buying behavior, forecast anticipated actions, plan and develop products, and determine packaging, pricing, logistics, distribution, selling, advertising, and sales promotion. You will learn how to make professional presentations, develop a business plan, work as part of a team, and creatively apply technology to market your product or service.
If you are concentrating in other business areas or in the liberal arts, you may declare a Marketing minor, which will allow you to cultivate an understanding of key aspects in the field. Most organizations operate under the basic premises of marketing: customer-orientation, organizational integration, and long-term orientation.
FUTURE CAREERS, POST-GRAD OPPORTUNITIES
Career opportunities in marketing are wide-ranging. Recent graduates hold titles such as advertising manager, brand manager, customer service representative, direct marketing manager, export manager, financial security sales representative, manufacturer’s representative, media buyer, product manager, public relations specialist, purchasing agent, or retail buyer. Our graduates are also accepted into prestigious graduate programs and law schools.
MARKETING FACULTY
The Marketing faculty are composed of strong researchers and consultants who are experts in various industries and functions within the field of marketing. They are also outstanding teachers who bring their knowledge and expertise into the classroom to create effective learning experiences.
Requirements
For an 18-credit concentration:
|
First-Year Gateway Experience |
|
|
Global Foundations of Character and Leadership (GFCL100) |
|
|
Global Foundations of Organizations and Business (GFOB100) |
|
|
Writing Workshop (WRIT106) |
|
|
Bryant IDEA: Innovation and Design Experience for All (IDEA101) |
|
|
Upper-Level Gateway Course |
|
|
Marketing Concentration Requirements |
|
|
Consumer Behavior (MKT311) |
|
|
Marketing Research (MKT312) |
|
|
Marketing Policy and Problems (MKT412) |
|
|
Three (3) Marketing Electives (Must include one 400-level elective) |
|
|
|
|
|
Business Core Requirements |
|
|
Introduction to Information Technology and Analytics (CIS201) |
|
|
Financial and Managerial Accounting (ACG203, ACG204) |
|
|
Financial Management (FIN201) |
|
|
Management Principles and Practice (MGT200) |
|
|
Foundations of Marketing Management (MKT201) |
|
|
The Legal Environment of Business (LGLS211) |
|
|
Operations Management (MGT201) |
|
|
Business Policy (BUS400) |
|
|
|
|
|
Liberal Arts Core Requirements |
|
|
Introduction to Literary Studies (LCS121) |
|
|
Microeconomic Principles (ECO113) |
|
|
Macroeconomic Principles (ECO114) |
|
|
Mathematical Analysis (MATH110) |
|
|
Statistics I (MATH201) |
|
|
Two (2) Humanities Survey Courses |
|
|
|
|
|
Liberal Arts Distribution Requirements – Modes of Thought* |
|
|
Two (2) Social Science Modes of Thought |
|
|
One (1) Historical Mode of Thought (Upper Division) |
|
|
One (1) Literary Mode of Thought (Upper Division) |
|
|
Two (2) Scientific Modes of Thought (Include 1 Lab Science) (One science course must be at the 300 or 400 level) |
|
|
*19 net credits - 3 credits from the required liberal arts minor may be applied to this distribution |
|
|
One (1) Liberal Arts Elective |
|
|
Liberal Arts Minor Requirements Selection is made from a variety of liberal arts disciplines (Some minors require more than 12 credits) |
|
|
Four (4) Open Electives |
|
|
A minimum 122 credits required for graduation |
|
For a 12-credit minor:
|
Consumer Behavior (MKT311) |
|
Marketing Research (MKT312) |
|
A maximum of one marketing elective at the 300 level |
|
A minimum of one marketing elective at the 400 level |
To learn more, please contact:
Carol DeMoranville, Ph.D.
Chair and Professor
Department of Marketing
cdemoran@bryant.edu
NEVER SETTLING FOR AVERAGE
Nicholis Jones '11
Currently: The Hanover Insurance Group
“To succeed at Bryant, you have to be focused and want to work hard, but the rewards are great,” says Jones, who joined the Future Leaders Program at Hanover after graduation.
His Senior Honors Capstone Project compared communication through Twitter and face-to-face interactions. Because Twitter was an emerging tool, there wasn’t a lot of research for him to examine, making the experience both challenging and fulfilling, he says.
“I see myself always pushing ahead, using the concepts I learned at Bryant to achieve something new… I won’t settle for average,” says Jones, now a business analyst with Hanover’s Technology Group.
HOME AWAY FROM HOME
Gergely “Nemo” Nemeth ‘09
Studied: Business Administration, Marketing, Economics, Psychology
Currently: Senior Consultant, Energy and Sustainability Projects, Deloitte Consulting
“Because Bryant is a small school, you recognize faces on campus. It develops a family kind of feeling,” says Nemeth, a Hungarian citizen who is now a senior consultant at Deloitte after completing a dual degree – an MBA and a Master in Environmental Management – at Duke University in May. At Bryant, a friendship forged with economics professor Ramesh Mohan, Ph.D., spurred his decision to double concentrate in economics and marketing. “He showed me how even if I work in the marketing field, a broader understanding of what makes the economy function can give me an edge over others.”
PROFESSIONAL FROM DAY ONE
Saddi Williams ‘06
Studied: Marketing, Communication Currently: Aerospace Technical Recruiter, Wyle
Williams entered Bryant thinking he’d leave with a computer science degree. Now, as a lead aerospace technical recruiter for Wyle, he’s grateful that the career services center at Bryant helped him focus on a degree more in tune with his personality and strengths – marketing. “I didn’t realize until after I graduated how carefully Bryant designs its curriculum and programs,” says Williams, noting that he works with students from all over and many don’t know how to behave in a professional setting. He and his classmates graduated with that knowledge and “even now, my colleagues cannot believe how young I am.”
