We are all the people formally referred to as the audience, as the new digital technologies have made us mass communicators. But, as in any field, the difference between amateurs and professionals is the level of knowledge, skill, and practice they bring to their messages.
At Bryant, you learn the ins and outs of traditional mass media in order to apply professional standards to new outlets such as blogs, podcasts, and webcasts. Learning the effects, economics, structure, and products of mass media is the first step; then, you experience the life cycle of becoming a mass media producer from idea to financing to execution to distribution to measuring effectiveness.
You can also gain hands-on experience at Bryant’s student newspaper, The Archway, the student-run radio station WJMF, and in the television studios.
Future careers, post-grad opportunities
Our students are knowledgeable in the theory of mass communication and media literacy, as well as how to prepare content for film, print journalism, and other broadcast media. They secure jobs at media outlets – newspapers, magazines, and TV stations – as well as in public relations, advertising, and human resources. They are also well prepared for graduate studies.