Public Relations and Advertising
Overview
An interest area
Does the fast-paced, highly competitive world of “Mad Men” pique your interest? The 1960’s societal faux pas aside, in today’s consumer-focused world, advertising and public relations professionals are in high demand as companies struggle to maintain their brand image and product sales on a roller coaster ride of capricious consumer interests, social media trends, and economic factors.
At Bryant, you learn to stay ahead of the curve and understand the principles and practices of the profession through cutting-edge technology.
Additionally, Bryant offers you the opportunity to put theory into practice through internships on campus and at top public relations and advertising firms in New England.
Future careers, post-grad opportunities
You can apply the skills learned in public relations and advertising classes – writing, argumentation and persuasion, public speaking – to countless professions, from marketing researcher to lobbyist and campaign director to liaison officer.
Advertising and Public Relations faculty
Faculty who teach advertising and public relations at Bryant include media scholars, teachers, writers, and marketing professionals.
WALKING THE WALK
Dana Nolfe
Adjunct Professor of Communication
Since 1997, Nolfe has served as chief public affairs officer for the Rhode Island Department of Transportation, overseeing the agency’s internal and external communications, including social media.
She has also worked for NBC News in New York on broadcasts including “20/20,” “World News Tonight,” and “Good Morning America.”
Nolfe incorporates that real-world experience in all her communication courses. “I don’t just teach it. I live it every day and can roll real-life examples into my classes,” she says. “It is the icing on the cake when Bryant students consider public relations as a career choice.”
