Are you a natural-born salesperson? In today’s workplace, many students, regardless of their major or chosen profession, will be involved in sales – be it a product, service, or an idea – and will increase their chances of professional success if they understand the concepts of the selling process and can effectively apply those skills.
The sales minor at Bryant University gives students both a theoretical background and applied experience in the field.
Future careers, post-grad opportunities
A well-educated and trained professional sales force is critical to businesses’ ability to provide value to their customers and effectively satisfy needs. Students can employ their powers of persuasion in any number of industries from pharmaceutical companies to advertising opportunities.
For a 15-credit minor:
Personal Selling (MKT363)
Sales Internship (MKT391)
Sales Management (MKT463)
One marketing elective from the following:
One elective from the following:
THE BRYANT ADVANTAGE
David Donlan ’00
Director of Enterprise Sales, HubSpot
Donlan always knew he wanted to study business. After touring Bryant, Babson, and Bentley, he chose Bryant, concentrating in Computer Information Systems and Marketing. He went to work for several prominent marketing and media firms, including Aberdeen Group, the Boston Herald, and Bitpipe, demonstrating his sales abilities by meeting and exceeding every benchmark. As sales manager for HubSpot in Cambridge, MA, he helps grow and develop hungry young sales reps. “The biggest reward for me is seeing them become top performers in the company,” he says. Bryant prepared him to understand the industry, he adds. “Today, I am skilled at staying on top in a business that is always changing.”
ABILITY TO ADAPT
Stefanie Boyer, Ph.D.
Assistant Professor of Marketing
Boyer believes experiential learning activities involving the business community should be part of every student’s education. Each semester, students in her selling or sales management courses take part in a competition that includes professionals in sales and MBA-level students. Bryant also hosts the Northeast Intercollegiate Sales Competition that draws students from the top sales programs in New England. While some vie for cash prizes and the title of top sales collegiate, others attend first-rate workshops, such as one held by an improvisation expert who demonstrates how to quickly adapt to changing business situations. “These types of experiences make Bryant students extremely marketable and give them the confidence they need to adapt to challenging situations,” says Boyer.
LEADERSHIP IN ACTION
W. Dustin Goldstein ’95
Senior Vice President, Regional Head of Sales, RBS/Citizens, Chicago
Goldstein has distinguished himself professionally in the banking industry. He was senior sales manager for HSBC Bank – Madrid, held leadership roles at ABN AMRO Bank in both Spain and Chicago, and most recently was vice president and sales team lead at Fifth Third Bank. At RBS, he leads a team of eight vice president-level sales professionals located across three states. His experience in all levels of financial services allows him to communicate easily with colleagues and staff. “A leader is someone who has strong beliefs, is able to articulate and act on those beliefs, and is held accountable for the results,” says Goldstein, the recipient of a Bryant Young Alumni Leadership Award.