Published 08/04/17

What they're saying about Bryant's new homepage, admission site

Members of the Bryant community are turning to Twitter to praise Bryant's new responsive web design on the homepage and undergraduate admission microsite.

The launch is Phase One of a digital branding project that also includes a new virtual tour. The work represents extensive data analysis and review of Google analytics as well as feedback received from faculty, staff, and students — including a dedicated student focus group that worked with the digital marketing project team over the course of several months of strategy development and implementation.

Phase One also includes print and graphic components that will soon appear on campus, in printed materials, and on social media.

Phase Two of the project runs through August 2018. It includes adjusting the balance of bryant.edu's pages and related web properties so that all inherit the new responsive design and are more consistently aligned with the University's brand platform.