Published 03/07/12

Ads go negative

SMITHFIELD, R.I. (March 7, 2012)  –  On Super Tuesday 2012, Bryant University's Paul DeWolf sat down with Communication Prof. Stanley Baran , one of the country's leading experts on mass communication theory, to talk about campaign advertising.

In this podcast (9:40), Baran offers his views about the proliferation of vitriolic campaign ads, how such ads set the agenda for media, and how damaging such ads are to effective democracy.

Baran is the author of one of America's best-selling introductory mass communication texts, Introduction to Mass Communication: Media Literacy and Culture , and the country's top advanced mass communication theories book, Mass Communication Theory: Foundations, Ferment, and Future.