MKT201 goes to the (bull)dogs
SMITHFIELD, R.I. (Jan.11, 2012) — Thanks to a Bryant marketing class, TJX Companies now have plenty of proposals for improving sales of pet supplies in HomeGoods stores, and 15 teams of students now have a share of $3,750 in cash prizes following a case competition sponsored by the discount retailer.
The Dec. 7 competition was the culmination of fall semester's MKT 201, "Foundations of Marketing Management." More than 75 teams competed to present to panel of judges that included TJX executives , College of Business Dean Michael Cooper, Department of Marketing Chairman Charles Quigley and others. Fifteen teams qualified for the final round, where their proposals and presentations were judged on originality/creativity, quality of research, economic feasibility, persuasiveness and presentation impact.
The winning team — Daniel Mujica, Andres Pereda, Yevgenia Pogorelova and Varun Sethi, who were students in the MKT 201 section taught by Asst. Prof. Srdan Zdravkovic — won $1,000.
"This is an especially exciting event for all involved," said Asst. Prof. Jane McKay-Nesbitt. "That Bryant University can partner with TJX in a terrific learning experience is very gratifying and leads to a win-win-win outcome: Students get the chance to tackle serious, real-world challenges and gain value business experience in the process; TJX gets access to a select set of bright, ambitious students who will soon be leaders in business; and Bryant University joins its academic programs with the needs of a premier New England-based retailer."