Published 08/01/11

Cultural differences in female entrepreneurship

SMITHFIELD, R.I.  (Aug. 1, 2011) -- Two members of Bryant University's College of Business faculty have been honored for a research paper that sheds new light on cultural factors contributing to the growth of women-owned businesses.

Sam Beldona, associate professor of management and associate dean of the Graduate School of Business, and Crystal Jiang, assistant professor of management , investigated how cultural differences influence resources and competence in the growth of women-owned businesses in the United States and in India. Chun Guo, assistant professor of management at Sacred Heart University, was the paper's third author.

An exploratory case study revealed that women entrepreneurs in the United States developed and used intangible resources to build legitimacy and credibility, which ultimately led to business growth. Specifically, human and social capital were developed first and formed the basis of reputational capital. Using a cultural dimensions theory developed by social psychologist Geert Hofstede, the authors then tested hypotheses regarding the expected differences between women entrepreneurs in the two countries.

For their work, the authors received the Emerging Scholar Award in Women's Entrepreneurship presented by the International Journal of Gender and Entrepreneurship (IJGE) and Women in the Academy of International Business. The authors have been invited to submit their paper, titled "The Effects of Resources and Competence on Growth of Women-Owned Businesses: A Study of Two Countries," to IJGE for possible publication.

The award was presented at the annual Academy of International Business conference held in Nagoya, Japan, this past June.

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