Entrepreneurship

A Concentration and Minor

Entrepreneurs are driven, hard working individuals anxious to take advantage of opportunities and face the challenges that lead to success.

At Bryant, entrepreneurship students will enhance their ambition with an understanding of the strategic, tactical, and analytic traits necessary to make sound business decisions for starting new enterprises or revitalizing mature organizations.

The Entrepreneurship concentration within the Bachelor of Science in Business Administration includes six courses of in-depth study to complement the business and liberal arts core.

The Entrepreneurship minor requires four courses that offer an understanding of this dynamic field.

Studying Entrepreneurship at Bryant

Successful entrepreneurs demonstrate a blend of innovation and research, leadership and personnel management, marketing and selling, and financial abilities. Perfecting these qualities becomes more rewarding and more difficult as global change shapes business strategies and expands the market for your enterprise.

The Entrepreneurship concentration and minor offers students the skills and depth of knowledge to shepherd global resources to achieve an organization's objectives. Small classes with accomplished faculty, many of whom are entrepreneurs themselves, provide students with close, personal attention, and expert guidance.

The entrepreneurship curriculum builds on the highly successful BUS 101 core coursework, while using ENT 300-level courses to broaden a student's understanding of the necessary business areas. The capstone sequence, ENT 481 and ENT 482, leverage the BUS 101 base, as well as work in ENT 300-level courses. This top-level series of courses emphasizes every aspect of building and managing a new enterprise.

Courses

Students in the Entrepreneurship concentration must complete the following concentration requirements:

• Entrepreneurial Marketing
• Entrepreneurial Finance
• Creating a New Venture
• Managing a New Venture
• Two courses from the following electives:
  • Personal Financial Planning
  • Microfinance
  • E-business
  • Public Speaking or Communications in Small Groups*
  • Cultures and Economies in Transition
  • International Business Law
  • International Business Management
  • Services Marketing
  • New Product Development
  • Special Topics in Entrepreneurship**
  • Directed Study in Entrepreneurship

* Students may take either COM 202 or COM 367 toward the concentration. ** Only one of these courses may apply to the concentration for a total of three credit hours.

Please refer to the curriculum requirements for detailed information and schedule of courses to earn a concentration in Entrepreneurship.

Students in the Entrepreneurship minor must complete the following requirements:

• Entrepreneurial Marketing
• Entrepreneurial Finance
• Creating a New Venture
• One course from the following electives
  • Personal Financial Planning
  • E-business
  • Public Speaking
  • Communications in Small Groups
  • Cultures and Economies in Transition
  • Managing a New Venture (prerequisites: Entrepreneurial Marketing and Entrepreneurial Finance)
  • International Business Law
  • International Business Management
  • Services Marketing
  • New Product Development

For complete course descriptions, please refer to the course catalog.

Opportunities After Graduation

Entrepreneurship students are highly sought after graduates who can:

• Understand the business concepts necessary for successful management and leadership of firms ranging in size from newly-formed ventures to mid cap publicly or privately held companies.
• Identify the traits of entrepreneurs and compare those with the traits of large-firm leaders, noting the differences in both day-to-day styles and needs, as well as differences in the strategic objectives and outcomes.
• Develop an appropriate set of strategic priorities when sourcing a new firm, including:
  • product or service development
  • human resource and operations management
  • marketing and sales objective setting
  • financing the venture and managing cash flow

For More Information

To learn more about the Entrepreneurship concentration or minor, please contact:

M. Cary Collins, Ph.D.
Associate Professor and Chair
ccollins@bryant.edu