Marketing

A Concentration and Minor

Marketing is more than just advertisements you see on television and magazines or hear on the radio. Marketing is about creating positive relationships between a company or organization and their customers.

How do marketing professionals do this?

• First, they identify what their customers need and want.
• Then, they design products and services that satisfy their customers.
• Once design is complete, they promote these products and services.
• Last, they deliver them.

A marketing professional may be responsible for all of these steps or focus more specifically on research, product development, sales, advertising, or integrated marketing communication.

The Marketing concentration leads to a Bachelor of Science in Business Administration. It includes six courses of in-depth study into all aspects of the marketing field.

The Marketing minor requires four courses which offer a critical understanding of this dynamic field.

Studying Marketing at Bryant

The Marketing classes at Bryant are as diverse as the field itself. Courses in promotions, market research, personal selling, global marketing, services marketing, buyer behavior, and practical field experience allow students to explore different areas of marketing.

Through presentation exercises, business plan development, team projects, and the creative application of technology, students foster communication skills and enhance critical-thinking skills to learn how to solve challenges and develop opportunities. Students are also encouraged to gain practical experience through classroom exercises and internships as an important component of the active learning experience.

Bryant’s marketing faculty includes professors with a wealth of knowledge and experience. They teach and challenge students as well as offer them guidance and expertise in many areas of marketing.

In addition to faculty resources, students can access hundreds of academic databases and online journals and publications through The Douglas and Judith Krupp Library.

Courses

Students in the Marketing concentration must complete the following concentration requirements:

• Consumer Behavior
• Marketing Research
• Marketing Policy and Problems
• Three (3) Marketing Electives (One (1) must be at the 400 level)

Please refer to the curriculum requirements for detailed information and schedule of courses to earn a concentration in Marketing.

Students in the Marketing minor  must complete the following minor requirements:

• Twelve credits in marketing beyond the business core requirement (MKT201)

The twelve credits must be allocated as follows:

• Consumer Behavior
• Marketing Research
• Elective Courses: (Choose two) A maximum of one course at the 300 level and a minimum of one course at the 400 level

For complete course descriptions, please refer to the course catalog. 

Opportunities After Graduation

The Marketing concentration prepares students for a number of careers in the marketing field, including:

• Account Manager
• Advertising Manager
• Brand Manager
• Customer Service Representative
• Direct Marketing Manager
• Export Manager
• Manufacturer’s Representative
• Media Buyer
• Product Manager
• Public Relations Specialist
• Purchasing Agent
• Research Analyst
• Retail Buyer
• Sales Representative
• Store Manager
• Traffic Manager

In addition to learning critical thinking skills and applications of marketing, the curriculum and technology at Bryant encourages a global perspective of business, fostering the development of innovative problem solving strategies and better understanding across cultures.

For More Information

To learn more about studying Marketing at Bryant, please contact:

Charles Quigley, PhD
Professor and Chair
Department of Marketing
cquigley@bryant.edu