Mass Communication
An Interest Area
In modern times, information is transmitted through more venues than ever before. Content can be heard on the radio, watched on television and movie theaters, downloaded onto cell phones and iPods, or viewed on the Internet through websites, podcasts, streaming video, and blogs.
The Mass Communication interest area offers students an understanding of the exciting and always-changing effects, economics, structure, and products of the mass media. It also delves into the process of how to create that content. By studying mass communication, students experience the entire life-cycle of becoming a mass media producer—from idea to financing to execution to distribution to measuring effectiveness. Students can take one or all of the courses in this interest area. These classes may be applied to your degree requirements or taken as electives.
Studying Mass Communication at Bryant University
The small classes and close faculty interaction offered at Bryant allow students to investigate in depth all aspects of the mass communication process. Coursework includes theory and effects, globalization and the business side of mass media, research, and writing and production.
Bryant’s Mass Communication faculty includes renowned media scholars, teachers, and media industry professionals. One of the leading textbooks in the field is written by Professor Stanley Baran. Introduction to Mass Communication: Media Literacy and Culture has been translated into Spanish, Japanese and, most recently, Chinese.
The Mass Communication interest area allows students to become national, and international, mass communicators. The Communications Complex is a state-of-the-art digital film and editing facility that provides a venue for the hands-on creation of television programming that is seen on cable channels throughout the region and streamed globally over the Internet. WJMF, the student-managed, 24-hour FM radio station broadcasts and streams a full line-up of music, sports, news, and public affairs. Students interested in print communication can write for the student-run newspaper, The Archway.
Courses
Students may select from the following courses:
COM260: Media Literacy
COM272: Mass Communication
COM340: Producing Television
COM350: Studies in Film and Video
COM355: Print Journalism
COM460: Advanced Media Literacy
COM361: Public Relations
COM370: Broadcast Media
COM451: Writing Articles for Publication
COM472: Media Effects
COM478: Mass Communication in the Global Village
For complete course descriptions, please refer to the course catalog. Courses are listed in alphabetical order.
Opportunities After Graduation
Studying Mass Communication at Bryant prepares students for careers in a range of traditional, and untraditional, mass media outlets:
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Radio
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Television
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Film
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Newspapers
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Magazines
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Public Relations
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Advertising
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Corporate Communication
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Human Resources
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Management
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Sales
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Social Services
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Law
For More Information
To learn more about the Mass Communication interest area, contact:
Wendy Samter, PhD
Professor and Chair
Department of Communication
wsamter@bryant.edu
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