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Marketing - Articles & Databases
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ABI/INFORM
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Indexes and abstracts over 1,300 business journals, including 350 English-language foreign publications. Full text and full image articles are available for about 600 of these titles. Also, information on 60,000 companies.
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ABI/INFORM TRADE & INDUSTRY
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Search more than 750 business periodicals and newsletters with a trade or industry focus. Provides users with the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics.
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BUSINESS SOURCE COMPLETE
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This database, contains 2,804 full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc. This database also includes detailed company profiles for the world's 5,000 largest companies.
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IBISWorld
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Industry market research reports covering over 700 NAICS (North American Industry Classification System) classified industries at the 5 digit level. These industry intelligence reports include key statistics, market characteristics, industry segmentation, industry conditions, key competitors & market share, performance analysis, key success factors, and 5 year forecasts & forecast analysis. Also included in this database are over 8000 public company research reports on US, Canadian and globally traded public companies.
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MEDIAMARK RESEARCH INC. - Mediamark Reporter
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Mediamark Reporter provides summary tables of key audience and product usage data from a national probability sample of 25,000 . households. (5 simultaneous users)
First time users: Click on Register for Free Account, enter your information be sure to use your Bryant email address, an e-mail with a validation link will be sent to your e-mail account, which you must click in order to get access to Reporter Data. Once you are in the MRI website click on the Mediamark Reporter link for access.
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NEIGHBORHOODSCOUT
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Includes nearly 200 characteristics in a searchable neighborhood research tool that covers every neighborhood (census tract) in America. NeighborhoodScout can be queried either by selecting lifestyle segmentations such as retirement real estate, vacation homes, family neighborhoods, and luxury communities, or by selecting combinations of criteria. Criteria include: school ratings, home appreciation rates, house values, crime rates, income, ethnicity, and many more. This database requires a username and password and is for Bryant University students, faculty and staff use only (PLEASE SEE A REFERENCE LIBRARIAN FOR ACCESS).
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