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Marketing - WebsitesAssociations | Demographics & Expenditures | Directories | Market Research | Market Share American Marketing Association http://www.marketingpower.com/ One of the largest and most well-known of professional associations for marketers. Includes full text articles and reports on hot topics in marketing and a dictionary of marketing terms. American Advertising Federation http://www.aaf.org A trade association representing 50,000 professionals in the advertising industry. The AAF sponsors a National Student Advertising Competition. Information on starting a student chapter is provided on the site. Business Marketing Association http://www.marketing.org The association for B2B marketing. Contains some free full text articles. Direct Marketing Association http://www.the-dma.org Site of the largest trade association for businesses interested in direct, database, and interactive global marketing. Consumer Demographics & Expenditures Advertising Age DataCenterhttp://adage.com/datacenter Provides rankings and lists for leading national and global advertisers. American Customer Satisfaction Index http://www.theacsi.org An economic indicator measuring satisfaction with the quality of products and services available to consumers. Developed by the National Quality Research Center (NQRC) at the University of Michigan. American FactFinder http://factfinder.census.gov/home/saff/main.html?_lang=en Profiles of general, social, and economic characteristics for a particular city, town, or county in the United States. Consumer Expenditure Survey http://www.bls.gov/cex Survey results on the buying habits of American consumers. National Retail Federation http://www.nrf.com/ The NRF is the major trade association for the retail industry. Click on the Industry Information tab to view consumer trend data and retail industry research. Some data is available for free to non-members. Population Reference Bureau http://www.prb.org/ The PRB collects and makes available data and information on population, health, and the environment. Click on the datafinder tab to locate world and U.S. data on topics such as population characteristics, housing, labor force and more. The publication section of the site provides access to more data in publications such as the data sheets, the PRB Reports on America, and the Population Handbook. Trendwatching.com http://www.trendwatching.com A site that tracks consumer spending and trends. Sign up for monthly trend briefings providing latest trends on consumer spending.
eMarketer.com http://advertising.utexas.edu/world/index.asp A portal to anything related to marketing communications. ACNeilsen.com http://www2.acnielsen.com/site/index.shtml See the trends & insights reports for free access to some timely marketing reports.
Special Issues.com
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