Applied Analytics


Analytics is used in virtually every organization and industry, including the arts, humanities, business, health, social and physical sciences. That's because analytics is not just about gathering information. It's about studying conversations and texts, identifying and visualizing patterns and predicting outcomes. It can transform the way companies do business, clarify mysteries about Shakespeare or the American Revolution, maximize the likely success of a new charitable undertaking, and much, much more. In business, analytics provide information about customer behavior and help organizations create relationships and predict demand for goods or services.

Applied analytics allows users to predict the likelihood of something happening, instead of simply reacting when it occurs.

The Applied Analytics Program is an 18-credit interdisciplinary concentration that provides students with a solid foundation in integrating technology and analytical methods to acquire, analyze and apply information for research, decision making and organizational effectiveness.  Students are able to pair their applied analytics concentration with a second concentration in the College of Business or a major in the College of Arts and Sciences depending on their interests and career goals.  In this manner, students not only gain exposure to, and skills in, applied analytics but they also acquire a strong foundation in their chosen discipline to provide the context in which applied analytics may be used effectively.

Bryant’s concentration in applied analytics utilizes a problem solving approach that combines the management of data with training in data mining, predictive analytics, text mining and visualization.   Students will graduate with hands on skills including a SAS® certification in analytics that will enable them to contribute to their organizations immediately upon graduation. Building on Bryant's core strengths, our program is one of the very few in the nation offered at the undergraduate level.  All sophomore, junior, and senior students have the option of completing a secondary concentration in Applied Analytics.  A capstone experience will match you with external organizations and/or individuals to develop real-world applications in your primary area of study.

Future careers, post-grad opportunities

The skills and knowledge you will develop through the Applied Analytics concentration will serve you well in virtually every industry, including business, the arts and humanities, physical, social and health sciences. You will also be well prepared for a variety of graduate programs. 

Applied Analytics faculty

Small classes provide close, personal attention, and expert guidance. In addition to being accomplished professionals, Bryant faculty members maintain the highest academic qualifications and regularly publish in scholarly and professional journals. Many of the faculty are affiliated with the University's Advanced Applied Analytics Center, which serves as a research resource for students, faculty, and practitioners.

SAS Joint Certificate

SAS* Joint Certificate in Analytics Program

Satisfactorily complete four SAS-based analytics courses, and SAS and Bryant will jointly award you a Certificate in Analytics. These courses satisfy requirements in our Applied Analytics concentration and can be taken by students in other majors or concentrations as well.

*SAS Institute Inc., headquartered in Cary, N.C., has been a major producer of software since it its founding in 1976. Originally an acronym for Statistical Analysis System, SAS for many years has been used as a trade name to refer to the company and its software products as a whole.


Introduction to Applied Analytics (AA205)

Managing Information in Applied Analytics (AA304)

Data Mining for Effective Decision Making (AA306)

Applied Analytics Capstone (AA490)