Annual sales competition offers students a proving ground
The Northeast Intercollegiate Sales Competition (NISC) held at Bryant University is more than just a tournament. Now in its sixth year, NISC offers a venue for experiential learning, connecting students pursuing careers in sales with some of the nation's top companies.
This year's event, held Nov. 10-11, offered participants from more than 20 colleges and universities, including Bryant, a fast-paced program that included skill- and leadership-building workshops and competitions in speed selling, featuring 60-second sales pitchs, and role-playing, in which competitors were judged on the quality of their 10-minute "sales calls" to fictitional businesses.
"I’m incredibly impressed not only by the talent, but by the preparation put into" the competition.
NISC provides students with an edge as they enter the competitive job market. The program also introduces companies to talented interns and new hires.
“There’s not anyone in the room I wouldn’t be interested in talking to,” said Paul Millette, Director of the Executive Sales Development Program at Carousel Industries. “I’m incredibly impressed not only by the talent, but by the preparation put into it.” Carousel Industries, an information technology firm that serves 35 Fortune 100 companies, has sponsored NISC since the program’s inception.
Associate Professor of Marketing Stefanie Boyer, Ph.D., NISC's founder and director, opened the program by telling sponsors and students alike, “you’re working hard, you’re showing dedication, and your lives are going to be better because of that.” Boyer recently received the 2017 American Marketing Association Sales SIG Excellence in Teaching Award.
Marketing major Carley Corraccio ’18, a NISC semifinalist, was grateful for the personalized advice she received from industry experts throughout the event. “The feedback they provided helped me progress from round to round. I owe my advancement to all of their words of advice.”
The champion and first runner-up of the individual sales competition were Bryant students Madison Gifford ’19 and Samantha Terrell ‘18, respectively. Bryant’s sales team was named the best overall sales team.
Provost and Chief Academic Officer Glenn Sulmasy, J.D., LL.M., praised the event for providing the kind of experiential learning that Bryant is known for, and for creating partnerships among businesses, higher education, and the community.