Marketing students create game plan for former football great
Former New England Patriots cornerback Ty Law and his business partners turned to Bryant when they were looking for ideas to grow their trampoline business.
His consultants? A group of senior marketing students.
The businesses count on the students to deliver "solutions and recommendations that they can actually implement.”
Law, who co-owns Launch Trampoline Park, came to campus in April to hear presentations from students in a senior marketing seminar class taught by Professor of Marketing Elaine Notarantonio, Ph. D.
Creating specific promotions, implementing social media accounts, and information about how to narrow their target demographics were among the ideas students suggested.
“Being able to present to real-world businesses is great preparation for life after graduation,” says Kerri Allen ’15 (Milford, CT). “As marketing consultants, we are developing solutions for real problem areas. These businesses are investing both their time and trust, and counting on us to deliver quality presentations with solutions and recommendations that they can actually implement.”
Law, who is a three-time Super Bowl champion and was inducted into the Patriots Hall of Fame last year, founded Launch shortly after retiring from the National Football League. Launch currently has four locations throughout New England.
“The students brought a lot of ideas to light that we may not have thought about,” Law says. “To actually hear from students who study this on a day-to-day basis is truly awesome and their advice is invaluable.”
Notarantonio notes that when students “see how much value they provide to businesses and how impressed the business people are with their reports, they have this 'aha' moment.” In this case, she says, “The fact that they impressed a business owner who has celebrity status just adds to their confidence.”