Published 04/21/14

Sales competitions: a prized learning experience for Bryant teams

Richard GarceauRichard Garceau ’14 (above) and Mariah Garcia ’14 (below) recently competed in the venerable National Collegiate Sales Competition (NCSC), the largest and oldest sales competition in the United States that has grown to include international schools. The Bryant team was seeded to earn 46th place among 67 undergraduate schools – a significant aspiration given that many of the competing schools boasted large and well-established selling programs.

“I am very competitive and arrived at the NCSC confident in the skills I had developed at Bryant."

Mariah GarciaAbly supported by sophomore Toren O’Leary (a finalist in the Bryant University Sales Competition) and Isabel Lettieri ’14, Bryant rose to the challenge, surpassing 37 competitors and placing 9th as a team and 16th (Garcia) and 18th (Garceau) individually.

“I am very competitive and arrived at the NCSC confident in the skills I had developed at Bryant,” says Garceau. “I was able to apply these skills in real situations in front of companies with top sales programs. It was an amazing experience.” After the event, held in Kennesaw, GA, Garceau was contacted by 10 companies with job offers and possible opportunities. He had already accepted a sales associate position with the highly regarded EMC Corporation.

A bounty of benefits

“Bryant students are ideal candidates for professional selling positions – and competitions – because they are driven, motivated, professional, competitive, and exhibit character that gets noticed,” says Assistant Professor of Marketing Stefanie Boyer, Ph.D., the team’s coach. “By placing well in Georgia, our students have created a legacy for others going through our sales program. I am so proud of their hard work and dedication.”

Other recent sales competitions include:

  • The annual Northeast Intercollegiate Sales Competition at Bryant, a daylong tournament-style event with many skill-building workshops that drew more than 250 attendees from 11 school and 18 companies.
  • The Bryant Chapter of Pi Sigma Epsilon Business Organization placed second at the national convention in Miami in April, taking home a $500 cash award.

Such events raise Bryant's profile among a variety of companies that now seek Bryant students for internships and jobs.

Myriad academic competitions across disciplines provide Bryant students with opportunities to test and polish their skills, receive individualized feedback from experts in their fields, and connect theory to practice. It’s an innovative and proven teaching method yielding results that can be considerable: networking opportunities with corporate participants, potential internships and jobs, an enhanced résumé, and cash awards.

The University also benefits as student successes enhance Bryant’s brand and reputation within the business community.

 “These events provide our students with an opportunity to practice and develop their professional business skills and to network with a variety of companies that are now even more interested in hiring Bryant students for internships and jobs,” says Department of Marketing Professor and Chair Carol DeMoranville, Ph.D. “Corporate participants are quite impressed with the level of expertise and professionalism of our students and very enthusiastic about developing stronger relationships with Bryant.”