MKT201 goes to the (bull)dogs
SMITHFIELD, R.I. (Jan.11, 2012) — Thanks to a Bryant marketing class, TJX Companies now have plenty of proposals for improving sales of pet supplies in HomeGoods stores, and 15 teams of students now have a share of $3,750 in cash prizes following a case competition sponsored by the discount retailer.
The Dec. 7 competition was the culmination of fall semester's MKT 201, "Foundations of Marketing Management." More than 75 teams competed to present to panel of judges that included TJX executives, College of Business Dean Michael Cooper, Department of Marketing Chairman Charles Quigley and others. Fifteen teams qualified for the final round, where their proposals and presentations were judged on originality/creativity, quality of research, economic feasibility, persuasiveness and presentation impact.
The winning team — Daniel Mujica, Andres Pereda, Yevgenia Pogorelova and Varun Sethi, who were students in the MKT 201 section taught by Asst. Prof. Srdan Zdravkovic — won $1,000.
"This is an especially exciting event for all involved," said Asst. Prof. Jane McKay-Nesbitt. "That Bryant University can partner with TJX in a terrific learning experience is very gratifying and leads to a win-win-win outcome: Students get the chance to tackle serious, real-world challenges and gain value business experience in the process; TJX gets access to a select set of bright, ambitious students who will soon be leaders in business; and Bryant University joins its academic programs with the needs of a premier New England-based retailer."