Info
Professor of Marketing
Sharmin Attaran
Dr. Sharmin Attaran is a Professor of Marketing and Director of the Digital Marketing program at Bryant University. She co-authored the influential book, The Little Black Book of Social Media. She excels in teaching a wide range of courses, including hyflex, online synchronous, and asynchronous classes in Digital Marketing, Social Media Marketing, Consumer Behavior, and Sustainability Marketing. Her dedication to staying at the forefront of industry trends and technologies is evident through her research, which focuses on the latest developments in the field. With her comprehensive knowledge and innovative teaching approaches, Dr. Attaran is a valuable resource for students and professionals seeking to excel in the dynamic world of digital marketing.
Degrees Awarded
Ph D, University of Illinois at Chicago
MBA, CSUB
BA, UCLA
Ph D, University of Illinois at Chicago
MBA, CSUB
BA, UCLA
Selected Publications
Attaran, M.,Attaran, S.,Kirkland, D., Savouring the Product: A Look at the Impact of AI on Pre and Post Purchase Satisfaction, .
Attaran, S.,Leung, A.,Hartman-Caverly, S.,Price, E., Clarke, T., AI AND THE INNOVATIVE MARKETING EDUCATOR: INTEGRATING AI INTO DIGITAL AND SOCIAL MEDIA MARKETING EDUCATION, Marketing Management Association.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.
Boyer, S.,Attaran, S., The Little Black Book of Social Selling, TBD.
Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of Model Size on Luxury/non-luxury Brands Attitudes, Journal of International Advertising.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of private/public clothing on body relevant/nonbody relevant products: A multi-cultural study, .
Notarantonio, E.,Quigley, C.,Attaran, S., Perceived Source Credibility of Instagram posts: , .
Sarma, S.,Attaran, S., Environmental Responsibility as a Predictor of Recycled Products: The Case of Beneficial Reuse of Oilfield Produced Water, .
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Environmental Management.
Yoon, S.,Kim, K.,Attaran, S.,McCarthy, T., Recycled or Recyclable? Eco-Framing Across Retail Brands in Global Markets, .
Kim, K.,Attaran, S.,McCarthy, T.,Yoon, S., Model Size and Discounts in Fashion Advertising: Individualistic versus Collectivistic Mindsets., European Marketing Associations Conference, 2025.
Attaran, M.,Attaran, S.,Celik, G., Revolutionizing Agriculture Through Digital Twins, Encyclopedia of Information Science and Technology/ IGI Global, 2024.
Sarma, S.,Attaran, S.,Attaran, M., Sustainable entrepreneurship: Factors influencing opportunity recognition and exploitation, The International Journal of Entrepreneurship and Innovation, 2024.
Attaran, M.,Attaran, S.,Celik, B. G., The impact of digital twins on the evolution of intelligent manufacturing and Industry 4.0, Advances in Computational Intelligence, 2023.
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Interdisciplinary Environmental Review, 2022.
Attaran, S.,Attaran, M., Food Printing: Evolving Technologies, Challenges, Opportunities, and Best Adoption Strategies, Journal of International Technology and Information Management, 2020.
Attaran, S.,Boyer, S., The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sentia Publishing, 2020.
Attaran, M.,Attaran, S., Digital Transformation and Economic Contributions of 5G Networks. , International Journal of Enterprise Information Systems, 2020.
Attaran, M.,Attaran, S., Harnessing the Power of 3D Food Printing to Enhance and Transform the Food Industry, , 2020.
Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change, IGI Global, 2020.
Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change: Harnessing the Power of Digital Workplace , IGI Global, 2019.
Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace, International Journal of Enterprise Information Systems, 2019.
Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, , 2019.
Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication, 2019.
Attaran, M.,Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage , IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, International Journal of Business Intelligence Research, 2018.
Attaran, M.,Attaran, S.,Celik, B. G., Promises and Challenges of Cloud Computing in Higher Education: A Practical Guide for Implementation, Journal of Higher Education Theory and Practice, 2017.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.
Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.
Celik, B. G.,Li, X.,Attaran, S., The Impact of Culture and Knowledge on Consumer Green Building Attribute Perceptions: The Case of South Korea vs the United States, 2014 Global Marketing Conference, 2014.
Celik, B. G.,Attaran, S., Analysis of Students' Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2014.
Celik, B. G.,Ozbek, M.,Jalili, M.,Attaran, S., Comparison of Environmental Responsibility of Construction Management Students Based on Exposure to Sustainability in Curricula and on Campus, International Journal of Construction Education Research, 2014.
Roohani, S.,Attaran, S., Social Media: New Challenges and Opportunities for Corporate Governance, International Journal of Disclosure and Governance, 2013.
Celik, B. G.,Alhamdouni, K.,Attaran, S., Exploring Green Buildings with LEED Certification in Developing Economies, Joint Conference of the European Roundtable on Sustainable Production and Consumption & Environmental Management for Sustainable Universities, 2013.
Boyer, S.,Edmondson, D.,Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.
Celik, B. G.,Attaran, S., Analysis of Students’ Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2013.
Celik, B. G.,Attaran, S., Analytic Hierarchy Process: An Application in Green Building Market Research, International Review of Marketing and Management, 2013.
Attaran, M.,Attaran, S.,Kirkland, D., Savouring the Product: A Look at the Impact of AI on Pre and Post Purchase Satisfaction, .
Attaran, S.,Leung, A.,Hartman-Caverly, S.,Price, E., Clarke, T., AI AND THE INNOVATIVE MARKETING EDUCATOR: INTEGRATING AI INTO DIGITAL AND SOCIAL MEDIA MARKETING EDUCATION, Marketing Management Association.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.
Boyer, S.,Attaran, S., The Little Black Book of Social Selling, TBD.
Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of Model Size on Luxury/non-luxury Brands Attitudes, Journal of International Advertising.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of private/public clothing on body relevant/nonbody relevant products: A multi-cultural study, .
Notarantonio, E.,Quigley, C.,Attaran, S., Perceived Source Credibility of Instagram posts: , .
Sarma, S.,Attaran, S., Environmental Responsibility as a Predictor of Recycled Products: The Case of Beneficial Reuse of Oilfield Produced Water, .
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Environmental Management.
Yoon, S.,Kim, K.,Attaran, S.,McCarthy, T., Recycled or Recyclable? Eco-Framing Across Retail Brands in Global Markets, .
Kim, K.,Attaran, S.,McCarthy, T.,Yoon, S., Model Size and Discounts in Fashion Advertising: Individualistic versus Collectivistic Mindsets., European Marketing Associations Conference, 2025.
Attaran, M.,Attaran, S.,Celik, G., Revolutionizing Agriculture Through Digital Twins, Encyclopedia of Information Science and Technology/ IGI Global, 2024.
Sarma, S.,Attaran, S.,Attaran, M., Sustainable entrepreneurship: Factors influencing opportunity recognition and exploitation, The International Journal of Entrepreneurship and Innovation, 2024.
Attaran, M.,Attaran, S.,Celik, B. G., The impact of digital twins on the evolution of intelligent manufacturing and Industry 4.0, Advances in Computational Intelligence, 2023.
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Interdisciplinary Environmental Review, 2022.
Attaran, S.,Attaran, M., Food Printing: Evolving Technologies, Challenges, Opportunities, and Best Adoption Strategies, Journal of International Technology and Information Management, 2020.
Attaran, S.,Boyer, S., The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sentia Publishing, 2020.
Attaran, M.,Attaran, S., Digital Transformation and Economic Contributions of 5G Networks. , International Journal of Enterprise Information Systems, 2020.
Attaran, M.,Attaran, S., Harnessing the Power of 3D Food Printing to Enhance and Transform the Food Industry, , 2020.
Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change, IGI Global, 2020.
Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change: Harnessing the Power of Digital Workplace , IGI Global, 2019.
Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace, International Journal of Enterprise Information Systems, 2019.
Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, , 2019.
Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication, 2019.
Attaran, M.,Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage , IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, International Journal of Business Intelligence Research, 2018.
Attaran, M.,Attaran, S.,Celik, B. G., Promises and Challenges of Cloud Computing in Higher Education: A Practical Guide for Implementation, Journal of Higher Education Theory and Practice, 2017.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.
Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.
Celik, B. G.,Li, X.,Attaran, S., The Impact of Culture and Knowledge on Consumer Green Building Attribute Perceptions: The Case of South Korea vs the United States, 2014 Global Marketing Conference, 2014.
Celik, B. G.,Attaran, S., Analysis of Students' Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2014.
Celik, B. G.,Ozbek, M.,Jalili, M.,Attaran, S., Comparison of Environmental Responsibility of Construction Management Students Based on Exposure to Sustainability in Curricula and on Campus, International Journal of Construction Education Research, 2014.
Roohani, S.,Attaran, S., Social Media: New Challenges and Opportunities for Corporate Governance, International Journal of Disclosure and Governance, 2013.
Celik, B. G.,Alhamdouni, K.,Attaran, S., Exploring Green Buildings with LEED Certification in Developing Economies, Joint Conference of the European Roundtable on Sustainable Production and Consumption & Environmental Management for Sustainable Universities, 2013.
Boyer, S.,Edmondson, D.,Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.
Celik, B. G.,Attaran, S., Analysis of Students’ Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2013.
Celik, B. G.,Attaran, S., Analytic Hierarchy Process: An Application in Green Building Market Research, International Review of Marketing and Management, 2013.
Awards and Honors
Summer Research Grant, 2025
Summer Research Grant, 2024
Merit Award, 2022
Summer Research Grant, 2022
Summer Research Grant, 2021
Summer Research Grant, 2020
Faculty Innovation Grant, 2019
Merit Award, 2019
Summer Research Grant, 2019
Summer Research Grant, 2018
Summer Research Grant, 2017
Summer Research Grant, 2016
Faculty Innovation Grant, 2016
Merit Award, 2016
Summer Research Grant, 2015
Best Paper Award, 2015
Service Award, 2014
Summer Research Grant, 2014
Merit Award, 2014
Summer Research Grant, 2013
Service Award, 2013
Summer Research Grant, 2012
Merit Award, 2012
Summer Research Grant, 2011
Summer Research Grant, 2010
Summer Research Grant, 2025
Summer Research Grant, 2024
Merit Award, 2022
Summer Research Grant, 2022
Summer Research Grant, 2021
Summer Research Grant, 2020
Faculty Innovation Grant, 2019
Merit Award, 2019
Summer Research Grant, 2019
Summer Research Grant, 2018
Summer Research Grant, 2017
Summer Research Grant, 2016
Faculty Innovation Grant, 2016
Merit Award, 2016
Summer Research Grant, 2015
Best Paper Award, 2015
Service Award, 2014
Summer Research Grant, 2014
Merit Award, 2014
Summer Research Grant, 2013
Service Award, 2013
Summer Research Grant, 2012
Merit Award, 2012
Summer Research Grant, 2011
Summer Research Grant, 2010
Teaching Interests
Digital Marketing, Social Media, Consumer Behavior, Sustainability Marketing
Digital Marketing, Social Media, Consumer Behavior, Sustainability Marketing
Research Interests
Digital Marketing, Digital Transformation, Consumer Behavior, Sustainability Marketing, Marketing Education
Digital Marketing, Digital Transformation, Consumer Behavior, Sustainability Marketing, Marketing Education
Professional Memberships
Beta Gamma Sigma Honors Society
American Marketing Association
Beta Gamma Sigma Honors Society
American Marketing Association