Attaran, M.,Attaran, S., Harnessing the Power of 3D Food Printing to Enhance and Transform the Food Industry, .
Attaran, M.,Attaran, S.,Kirkland, D., Savouring the Product: A Look at the Impact of AI on Pre and Post Purchase Satisfaction, .
Attaran, S.,Leung, A.,Hartman-Caverly, S.,Price, E., Clarke, T., AI AND THE INNOVATIVE MARKETING EDUCATOR: INTEGRATING AI INTO DIGITAL AND SOCIAL MEDIA MARKETING EDUCATION, Marketing Management Association.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.
Boyer, S.,Attaran, S., The Little Black Book of Social Selling, TBD.
Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of Model Size on Luxury/non-luxury Brands Attitudes, .
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of private/public clothing on body relevant/nonbody relevant products: A multi-cultural study, .
Notarantonio, E.,Quigley, C.,Attaran, S., Perceived Source Credibility of Instagram posts: , .
Sarma, S.,Attaran, S., Environmental Responsibility as a Predictor of Recycled Products: The Case of Beneficial Reuse of Oilfield Produced Water, .
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Environmental Management.
Attaran, M.,Attaran, S.,Celik, G., Revolutionizing Agriculture Through Digital Twins, Encyclopedia of Information Science and Technology/ IGI Global, 2024.
Sarma, S.,Attaran, S.,Attaran, M., Sustainable entrepreneurship: Factors influencing opportunity recognition and exploitation, The International Journal of Entrepreneurship and Innovation, 2024.
Attaran, M.,Attaran, S.,Celik, G., The Impact of Digital Twins on the Evolution of Intelligent Manufacturing and Industry 4.0, Advances in Computational Intelligence, MDPI, 2023.
Sarma, S.,Attaran, S.,Attaran, M., Barriers in Implementation of Circular Economy Approach with the Consumption of Oilfield Produced Water, Interdisciplinary Environmental Review, 2022.
Attaran, S.,Attaran, M., Food Printing: Evolving Technologies, Challenges, Opportunities, and Best Adoption Strategies, Journal of International Technology and Information Management, 2020.
Attaran, S.,Boyer, S., The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sentia Publishing, 2020.
Attaran, M.,Attaran, S., Digital Transformation and Economic Contributions of 5G Networks. , International Journal of Enterprise Information Systems, 2020.
Attaran, M.,Attaran, S.,Kirkland, D., Technology and Organizational Change: Harnessing the Power of Digital Workplace , IGI Global, 2019.
Attaran, M.,Attaran, S.,Kirkland, D., The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, , 2019.
Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication, 2019.
Attaran, M.,Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage , IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, IGI Global, 2018.
Attaran, M.,Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, International Journal of Business Intelligence Research, 2018.
Attaran, M.,Attaran, S.,Celik, B. G., Promises and Challenges of Cloud Computing in Higher Education: A Practical Guide for Implementation, Journal of Higher Education Theory and Practice, 2017.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.
Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.
Celik, B. G.,Li, X.,Attaran, S., The Impact of Culture and Knowledge on Consumer Green Building Attribute Perceptions: The Case of South Korea vs the United States, 2014 Global Marketing Conference, 2014.
Celik, B. G.,Attaran, S., Analysis of Students' Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2014.
Celik, B. G.,Ozbek, M.,Jalili, M.,Attaran, S., Comparison of Environmental Responsibility of Construction Management Students Based on Exposure to Sustainability in Curricula and on Campus, International Journal of Construction Education Research, 2014.
Roohani, S.,Attaran, S., Social Media: New Challenges and Opportunities for Corporate Governance, International Journal of Disclosure and Governance, 2013.
Celik, B. G.,Alhamdouni, K.,Attaran, S., Exploring Green Buildings with LEED Certification in Developing Economies, Joint Conference of the European Roundtable on Sustainable Production and Consumption & Environmental Management for Sustainable Universities, 2013.
Boyer, S.,Edmondson, D.,Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.
Celik, B. G.,Attaran, S., Analysis of Students’ Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2013.
Celik, B. G.,Attaran, S., Analytic Hierarchy Process: An Application in Green Building Market Research, International Review of Marketing and Management, 2013.
