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Assistant Professor of Marketing
Ph D, Syracuse University
MS, Seoul National University
BS, Korea University
Ph D, Syracuse University
MS, Seoul National University
BS, Korea University
Athaide, G. A., Jeon , J., Raj, S., Sivakumar, K., Xiong, G., Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda, Journal of Product Innovation Management, 2025.
Jeon , J., Kim, B., Seok, J., Impact of negative word of mouth on firm value, Asia Marketing Journal, 2020.
Jeon , J., Lim, T., Kim, B., Seok, J., Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics, Asia Marketing Journal, 2019.
Athaide, G. A., Jeon , J., Raj, S., Sivakumar, K., Xiong, G., Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda, Journal of Product Innovation Management, 2025.
Jeon , J., Kim, B., Seok, J., Impact of negative word of mouth on firm value, Asia Marketing Journal, 2020.
Jeon , J., Lim, T., Kim, B., Seok, J., Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics, Asia Marketing Journal, 2019.
AMA Marketing Strategy Consortium Fellow, 2025
AMA-Sheth Foundation Doctoral Consortium Fellow, 2025
PDMA Doctoral Consortium Fellow, 2024
AMA Marketing Strategy Consortium Fellow, 2025
AMA-Sheth Foundation Doctoral Consortium Fellow, 2025
PDMA Doctoral Consortium Fellow, 2024
AI in Marketing Decision Making, Marketing Research
AI in Marketing Decision Making, Marketing Research
Marketing Strategy, Innovation, Sustainability, Advertising, Marketing–Finance Interface
Marketing Strategy, Innovation, Sustainability, Advertising, Marketing–Finance Interface