Bryant Campus in Fall Jaihyun Jeon Bryant AIC Bryant Campus Bryant Students and AIC

Jaihyun Jeon

Jaihyun (Jay) Jeon is an Assistant Professor of Marketing at the College of Business at Bryant University. His research examines how digital technologies, such as social media and artificial intelligence (AI), reshape marketing strategies and financial market perceptions.
Degrees Awarded

Ph D, Syracuse University

MS, Seoul National University

BS, Korea University

Ph D, Syracuse University

MS, Seoul National University

BS, Korea University

Selected Publications

Athaide, G. A., Jeon , J., Raj, S., Sivakumar, K., Xiong, G., Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda, Journal of Product Innovation Management, 2025.

Jeon , J., Kim, B., Seok, J., Impact of negative word of mouth on firm value, Asia Marketing Journal, 2020.

Jeon , J., Lim, T., Kim, B., Seok, J., Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics, Asia Marketing Journal, 2019.

Athaide, G. A., Jeon , J., Raj, S., Sivakumar, K., Xiong, G., Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda, Journal of Product Innovation Management, 2025.

Jeon , J., Kim, B., Seok, J., Impact of negative word of mouth on firm value, Asia Marketing Journal, 2020.

Jeon , J., Lim, T., Kim, B., Seok, J., Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics, Asia Marketing Journal, 2019.

Awards and Honors

AMA Marketing Strategy Consortium Fellow, 2025

AMA-Sheth Foundation Doctoral Consortium Fellow, 2025

PDMA Doctoral Consortium Fellow, 2024

AMA Marketing Strategy Consortium Fellow, 2025

AMA-Sheth Foundation Doctoral Consortium Fellow, 2025

PDMA Doctoral Consortium Fellow, 2024

Teaching Interests

AI in Marketing Decision Making, Marketing Research

AI in Marketing Decision Making, Marketing Research

Research Interests

Marketing Strategy, Innovation, Sustainability, Advertising, Marketing–Finance Interface

Marketing Strategy, Innovation, Sustainability, Advertising, Marketing–Finance Interface