Info
Associate Professor of Marketing
Teresa McCarthy
Teresa M. McCarthy Byrne is an Associate Professor of Marketing and Global Supply Chain Management (GSCM), and the GSCM Program Coordinator at Bryant University. She has over 20 years of supply chain related experience in both industry and academia. Her current research topics explore manufacturing geographic diversification as a risk management strategy. Dr. McCarthy Byrne has published in International Journal of Physical Distribution and Logistics Management, Journal of Forecasting, International Journal of Logistics Management, Transportation Journal, Journal of Business Forecasting, Foresight: The Journal of Future Studies, Strategic Thinking and Policy, Industrial Marketing Management, and Journal of Marketing Education. Dr. McCarthy received her Ph.D. from The University of Tennessee, M.S. from the University of Rhode Island, and B.S. from University of Massachusetts at Amherst.
Degrees Awarded
Ph D, The University of Tennessee, Knoxville
M Sc, University of Rhode Island
BS, University of Massachusetts at Amhers
Ph D, The University of Tennessee, Knoxville
M Sc, University of Rhode Island
BS, University of Massachusetts at Amhers
Selected Publications
Davis, D. F.,Golicic, S. L.,Murfield, M.,McCarthy, T., The Importance of Supply Chain Relationships in Omnichannel Fulfillment, World Marketing Congress, 2015.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of Model Size on Luxury/non-luxury Brands Attitudes, Journal of International Advertising.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of private/public clothing on body relevant/nonbody relevant products: A multi-cultural study, .
McCarthy Byrne, T. M.,Niranjan, S.,Gravier, M., Manufacturing Geographic Diversification: A Risk Management Strategy, Industrial Marketing Management.
McCarthy Byrne, T., Zara: The Business Model for Fast Fashion, Berg Publishing.
McCarthy, T.,Li, S.,Gravier, M., Demand Visibility: Effectiveness on Supply Chain Performance, International Journal of Operations & Production Management.
McCarthy, T.,Niranjan, S.,Gravier, M., Innovation and PESTEL as drivers of the Governance and Geographic Dimensions of the Production Location Decision, International Journal of Physical Distribution and Logistics Management.
Nikosey, D.,McCarthy, T., Mitigating Global Supply Chain Risk in the Fashion Industry, Journal of Fashion Marketing and Management.
Roethlein, C. J.,McCarthy, T. M.,Visich, J. K.,Li, S.,Gravier, M. J., Developing a Distinctive Consulting Capstone Course in a Supply Chain Curriculum, Decision Sciences.
Yoon, S.,Kim, K.,Attaran, S.,McCarthy, T., Recycled or Recyclable? Eco-Framing Across Retail Brands in Global Markets, .
Kim, K.,Attaran, S.,McCarthy, T.,Yoon, S., Model Size and Discounts in Fashion Advertising: Individualistic versus Collectivistic Mindsets., European Marketing Associations Conference, 2025.
Davis, D. F.,McCarthy, T., Resource Advantage Theory, Edward Elgar Publishing, 2022.
Roethlein, C.,McCarthy, T.,Visich, J.,Li, S.,Gravier, M., Developing a Distinctive Consulting Capstone Course in a Supply Chain Curriculum, Decision Sciences Journal of Innovative Education, 2021.
Davis, D. F.,Davis-Sramek, B.,Golicic, S. L.,Teresa, M. M., Constrained Choice in Supply Chain Relationships: The Effects of Regulatory Institutions, International Journal of Logistics Management, 2019.
McCarthy, T., Omnichannel: How Will it Impact Retail Forecasting and Planning Processes?, Journal of Business Forecasting, 2016.
Mentzer, J. T.,McCarthy, T., Integrating Supply Chain Infrastructure and Process to Create Joint Value, International Journal of Physical Distribution and Logistics Management, 2011.
Moon, M.,Mentzer, J. T.,McCarthy, T., Motivating the Industrial Sales Force in the Sales Forecasting Process, Industrial Marketing Management, 2011.
McCarthy, T., Zara: The Business Model for Fast Fashion, Berg Publishers, 2010.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., Commentary on Benchmarking Forecast Accuracy, Foresight: The Journal of Future Studies, Strategic Thinking and Policy, 2008.
Golicic, S. L.,Davis, D. F.,McCarthy, T., A Balanced Approach to Research in Supply Chain Management, Physica-Verlag, 2005.
Golicic, S. L.,McCarthy, T., Interfirm Demand Integration: A Case Study of Supply Chain Integration Processes, Physica-Verlag, 2005.
Davis, D. F.,McCarthy, T., The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Journal of Marketing Education, 2005.
Golicic, S. L.,Mentzer, J. T.,McCarthy, T., Conducting a Marketing Opportunity Analysis for Air Cargo Operations, Transportation Journal, 2003.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., The Impact of e-Commerce on Supply Chain Relationships, International Journal of Physical Distribution and Logistics Management, 2002.
Golicic, S. L.,McCarthy, T., Implementing Collaborative Forecasting to Improve Supply Chain Performance, International Journal of Physical Distribution and Logistics Management, 2002.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., Bringing Order Out of Chaos: Forecasting Ecommerce, Journal of Business Forecasting, 2001.
Davis, D. F.,Golicic, S. L.,Murfield, M.,McCarthy, T., The Importance of Supply Chain Relationships in Omnichannel Fulfillment, World Marketing Congress, 2015.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of Model Size on Luxury/non-luxury Brands Attitudes, Journal of International Advertising.
Kim, K.,Yoon, S.,Attaran, S.,McCarthy, T., The Effect of private/public clothing on body relevant/nonbody relevant products: A multi-cultural study, .
McCarthy Byrne, T. M.,Niranjan, S.,Gravier, M., Manufacturing Geographic Diversification: A Risk Management Strategy, Industrial Marketing Management.
McCarthy Byrne, T., Zara: The Business Model for Fast Fashion, Berg Publishing.
McCarthy, T.,Li, S.,Gravier, M., Demand Visibility: Effectiveness on Supply Chain Performance, International Journal of Operations & Production Management.
McCarthy, T.,Niranjan, S.,Gravier, M., Innovation and PESTEL as drivers of the Governance and Geographic Dimensions of the Production Location Decision, International Journal of Physical Distribution and Logistics Management.
Nikosey, D.,McCarthy, T., Mitigating Global Supply Chain Risk in the Fashion Industry, Journal of Fashion Marketing and Management.
Roethlein, C. J.,McCarthy, T. M.,Visich, J. K.,Li, S.,Gravier, M. J., Developing a Distinctive Consulting Capstone Course in a Supply Chain Curriculum, Decision Sciences.
Yoon, S.,Kim, K.,Attaran, S.,McCarthy, T., Recycled or Recyclable? Eco-Framing Across Retail Brands in Global Markets, .
Kim, K.,Attaran, S.,McCarthy, T.,Yoon, S., Model Size and Discounts in Fashion Advertising: Individualistic versus Collectivistic Mindsets., European Marketing Associations Conference, 2025.
Davis, D. F.,McCarthy, T., Resource Advantage Theory, Edward Elgar Publishing, 2022.
Roethlein, C.,McCarthy, T.,Visich, J.,Li, S.,Gravier, M., Developing a Distinctive Consulting Capstone Course in a Supply Chain Curriculum, Decision Sciences Journal of Innovative Education, 2021.
Davis, D. F.,Davis-Sramek, B.,Golicic, S. L.,Teresa, M. M., Constrained Choice in Supply Chain Relationships: The Effects of Regulatory Institutions, International Journal of Logistics Management, 2019.
McCarthy, T., Omnichannel: How Will it Impact Retail Forecasting and Planning Processes?, Journal of Business Forecasting, 2016.
Mentzer, J. T.,McCarthy, T., Integrating Supply Chain Infrastructure and Process to Create Joint Value, International Journal of Physical Distribution and Logistics Management, 2011.
Moon, M.,Mentzer, J. T.,McCarthy, T., Motivating the Industrial Sales Force in the Sales Forecasting Process, Industrial Marketing Management, 2011.
McCarthy, T., Zara: The Business Model for Fast Fashion, Berg Publishers, 2010.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., Commentary on Benchmarking Forecast Accuracy, Foresight: The Journal of Future Studies, Strategic Thinking and Policy, 2008.
Golicic, S. L.,Davis, D. F.,McCarthy, T., A Balanced Approach to Research in Supply Chain Management, Physica-Verlag, 2005.
Golicic, S. L.,McCarthy, T., Interfirm Demand Integration: A Case Study of Supply Chain Integration Processes, Physica-Verlag, 2005.
Davis, D. F.,McCarthy, T., The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Journal of Marketing Education, 2005.
Golicic, S. L.,Mentzer, J. T.,McCarthy, T., Conducting a Marketing Opportunity Analysis for Air Cargo Operations, Transportation Journal, 2003.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., The Impact of e-Commerce on Supply Chain Relationships, International Journal of Physical Distribution and Logistics Management, 2002.
Golicic, S. L.,McCarthy, T., Implementing Collaborative Forecasting to Improve Supply Chain Performance, International Journal of Physical Distribution and Logistics Management, 2002.
Golicic, S. L.,Davis, D. F.,Mentzer, J. T.,McCarthy, T., Bringing Order Out of Chaos: Forecasting Ecommerce, Journal of Business Forecasting, 2001.
Awards and Honors
Outstanding Faculty Award, 2022
Excellence in Teaching Award, 2019
Bryant University Honorary Coach - Women's Basketball, 2018
Merit Award for Service (Spring 2018), 2018
Summer Research Grant 2015, 2015
Best Paper Award, 2014
Merit Award for Service (Spring 2013), 2013
Bryant Student Choice Award: Excellence in Teaching College of Business , 2011
Distinguished Alumni Award , 2011
Robert & Christine Staub Faculty Excellence Award , 2007
Outstanding Faculty Award, 2022
Excellence in Teaching Award, 2019
Bryant University Honorary Coach - Women's Basketball, 2018
Merit Award for Service (Spring 2018), 2018
Summer Research Grant 2015, 2015
Best Paper Award, 2014
Merit Award for Service (Spring 2013), 2013
Bryant Student Choice Award: Excellence in Teaching College of Business , 2011
Distinguished Alumni Award , 2011
Robert & Christine Staub Faculty Excellence Award , 2007
Teaching Interests
Supply Chain Integration, Global Sourcing and Supply Management, B2B Marketing
Supply Chain Integration, Global Sourcing and Supply Management, B2B Marketing
Research Interests
Manufacturing Geographic Diversification, Omnichannel Fulfillment, Innovation in the Apparel Supply Chain, Sales & Operations Planning (S&OP), Collaborative Forecasting, Supply Chain Management
Manufacturing Geographic Diversification, Omnichannel Fulfillment, Innovation in the Apparel Supply Chain, Sales & Operations Planning (S&OP), Collaborative Forecasting, Supply Chain Management
Professional Memberships
Council of Supply Chain Management Professionals (CSCMP)
Institute of Supply Management
National Retail Federation
Institute of Business Forecasting and Planning
Academy of Marketing Science
Council of Supply Chain Management Professionals (CSCMP)
Institute of Supply Management
National Retail Federation
Institute of Business Forecasting and Planning
Academy of Marketing Science