Keith Murray

Keith Murray is a consumer psychologist and marketing professor. He has particular professional interests in the marketing of services, the effects of advertising and promotion on consumers, and the strategic management of the firm, including nonprofit organizations. He has addressed business and professional groups across the U.S., Canada, and Europe.

He has been acknowledged as a national expert on key advertising issues pertaining to advertising effectiveness and public policy and has spoken at the Federal Trade Commission as well as provided testimony to Congress and other major national organizations on this topic.



Professor Murray is also an op-ed contributor to the mainstream media, including in Forbes, The Providence Journal and USATODAY. As a scholar he has published research in professional journals on marketing and management topics including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Academy of Management Review. He serves on the editorial review board of two referred journals in the field of marketing and is a member in good standing of the American Marketing Association and the American Academy of Advertising. He is a member of the editorial review board of the Journal of Marketing Education.



By way of professional background, he has served as a practicing clinical psychologist and continued on to acquire experience in the managing, planning, as well as the delivery of health care services and later for programs in higher education. He still continues to operate as a professional psychologist, but now one that specializes in consumer behavior, branding, and advertising matters. To that end, he has served as an expert witness in landmark cases pertaining to affirmative disclosure in broadcast advertising; he has provided testimony to congress in the same field and is an expert in the areas of consumer behavior and the effects of promotion on the consumer decision process.

Also, Dr. Murray belongs to the National Marketing Honorary Society, Alpha Mu Alpha, Beta Gamma Sigma, Honor Society for Collegiate Schools of Business, as well as the National Honorary Management Fraternity, Sigma Iota Epsilon and Omicron Delta Kappa. He has received the Bryant College Alumni Association Distinguished Faculty Award and was named Bryant University's first Sam M. Walton Free Enterprise Fellow.



Dr. Murray has previously taught at private and public universities across the U.S., including Loma Linda University (CA), Andrews University (MI), Arizona State University, and Northeastern University (MA). He holds an MA in psychology from Pepperdine University (CA), an MBA from Boston University, and a PhD in Business Administration from Arizona State University.