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Digital Marketing

Master the skills needed to create and launch effective digital marketing campaigns and measure impact.

Happy woman presenting in front of class

At A Glance

What You’ll Learn:

Explore social media marketing, digital marketing strategy, content marketing, marketing automation, paid media, SEO, SEM, analytics, email, and more.
Research, design, and implement digital marketing projects from small- to medium-sized organizations including businesses and nonprofits from a variety of industries.

What You'll Do:

Research, design, and implement digital marketing projects from small- to medium-sized organizations including businesses and non-profits from a variety of industries.
Earn industry certifications through specially tailored programs provided by Google, Hubspot, and Hootsuite.

Where You'll Go:

Work for industry leaders like Amazon, CVS Health, JP Morgan Chase, and Disney
Top graduate schools like Boston College, Brandeis University, and Stanford University

Program Level: Undergraduate

Offered As: Major

College/School: College of Business

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Where Our Students Go

Your degree in digital marketing opens the doors to working with top companies or attending elite institutions. Here are some examples of where Bryant graduates land:

American Red Cross
Buzzfeed
Dell EMC
Figments
IBM
LL Bean, Inc.
NBC Universal
Ride.com
Schneider Electric
Time Inc.
The Jimmy Fund
Vistaprint
Workhuman
Babson College
Boston College
Brandeis University
Bryant University
Emerson College
Providence College
Stanford University
UMASS-Boston
University of Waterloo
Wagner College

Our Students

“[In one class,] we participated in a corporate case challenge with Goodwill of New England and competed with other marketing students . . . my group ended up winning the competition for my class!”

Gracey Gioioso ’25

Major: Digital Marketing
Minors: Communication, Sales
Hometown: Walpole, MA

Learn Through Experience

Internships

Apply the principles of marketing learned through your engagement with expert faculty who are researchers and consultants in various industries and marketing functions.
Set yourself apart from the competition through real-world learning experiences such as internships with companies from State Street to Target under the guidance of a faculty mentor.

Projects

Research, design, and implement digital marketing plans for small- to medium-sized organizations including businesses and non-profits from a variety of industries.
Graduate with a portfolio of real-world digital marketing client projects from work as part of the Digital Marketing Team.
Create and execute online marketing campaigns through the Google Ad Grant Online Marketing Challenge.

Research

Conduct experimental research in our Marketing Behavioral Lab with the guidance of our distinguished faculty.

Faculty Spotlight

“Students learn how to visualize and present data to their clients. They interpret the data in a way that creates actionable insights with recommendations.”

Sharmin Attaran, Ph.D.

Professor of Marketing

Program Highlights

OBJECTIVES:

Define what digital Marketing is, the various channels within which it operates and its role in marketing strategy.
Identify target audiences through online market research to create original digital content to meet organizational goals.
Launch effective social media and digital marketing campaigns across internet-based platforms.
Distinguish between the functions of digital communication channels and software to select those appropriate for the needs of the organization and end users.
Quantitatively evaluate digital marketing strategies and tactics and use the data to inform future marketing decisions and track marketing effectiveness.

A concentration in Digital Marketing prepares students with a theoretical foundation in Marketing and an applied digital marketing experience to critically evaluate, develop and implement strategies to market products or services using digital technology, such as Internet, mobile, display ads and other forms of digital medium. The objective is to learn how to promote brands and reach consumers through various forms of digital channels such as Google search, social media, email, and their websites. Students will become versed in Digital Marketing assets include websites, blogs, eBooks and whitepapers, infographics, social media channels, earned online coverage (PR, social media and reviews), and online brochures and utilize tools such as Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing, and Online PR. Students will work with real-world clients to develop, manage and analyze social media and digital marketing strategies live across various digital channels and platforms. Students will complete the concentration with a comprehensive understanding of and experience with how to develop an integrated digital marketing strategy and optimize it for multi-channel traffic acquisition.