Hone your command of data analysis and research to develop impactful, innovative strategies that drive business success.

At A Glance

What You’ll Learn:

  • Explore buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing.
  • Immerse yourself in real-world learning experiences in the classroom with leading companies.

What You’ll Do:

  • Conduct consumer/marketing research in our Marketing Behavioral Lab.
  • Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.

Where You’ll Go:

  • Top business, government, and nonprofit organizations
  • Prestigious graduate schools like North Carolina State University and the University of San Diego

Program Level: Undergraduate

Offered As: Major, Minor

College/School: College of Business

Our Students

Where Our Students Go

Graduates of Bryant’s Marketing program are in demand by business, government, and nonprofit organizations and go on to top-tier graduate schools.

  • BNY Mellon
  • Buzzfeed
  • Dana-Farber Cancer Institute
  • Dell EMC
  • Disney Cruise Lines
  • Diversified Communications HQ
  • Epsilon
  • Fidelity Investments
  • House Enterprise
  • Merrill Lynch
  • Michael Kors
  • Puma
  • The Jimmy Fund
  • WT Marketing and Consulting

Bulldogs on Campus

Students show excitement at the annual NISC competition.

Learn through experience.

At Bryant, we believe in learning by doing. Our students participate in experiential learning opportunities such as internships, competitions, practicums, and research collaboration with faculty

Internships and Career Advancement

  • Shadow and network with accomplished Marketing alumni to explore different paths.
  • Marketing internships in various sectors obtained through our nationally recognized Amica Center for Career Education.
  • Discuss career opportunities with recruiters from 400+ prestigious organizations at on-campus career fairs.



  • Bryant student chapter of the American Marketing Association
  • Collegiate Entrepreneurs’ Organization (CEO)
  • Collegiate DECA
  • Mu Kappa Tau (national marketing honorary society)


  • Collaborate with faculty on marketing research
  • Research and Engagement Day (REDay) 
  • Honors Program
  • Bryant Scholars
  • Marketing Behavioral Lab


Professor interacts with student in marketing behavioral lab.

Faculty Spotlight

“Exposure to the most current trends and technology in marketing, supported by the most relevant marketing theory, will prepare students for a wide variety of marketing career paths.”

Teresa McCarthy, Ph.D.
Associate Professor of Marketing and Global Supply Chain Management

Program Highlights