Department Chair
Michael Gravier
At a Glance
What You’ll Learn:
- The basics of consumer behavior and the value of data analysis and strategic decision-making
- How to use applied tools to analyze databases of markets, consumers, or products
What You’ll Do:
- Apply your marketing analytics skills to your major or area of interest
- Master tools such as Excel, R, PowerBI, and Tableau for business applications
Where You’ll Go:
- Marketing specialist, analyst, or strategist roles at tech companies, consulting firms, financial institutions, healthcare organizations, government agencies, sports organizations, and more
Program Highlights
Business and policy decisions are increasingly driven “by the numbers.” Marketing decision-makers, in particular, base decisions upon hard data and often complex analysis of customers. Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present findings and results.
Bryant’s Marketing Analytics minor will equip you with the conceptual background and applied tools to analyze the databases of markets, consumers, or products — helping you to drive strategy and decision-making within organizations.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Marketing Research
MKT 312
Marketing Policy and Problems
MKT 412
Marketing Analytics
MKT 461
Statistics II
MATH 350