Marketing Analytics

Learn from data to make decisions that enhance customer relationships, improve marketing outcomes, and optimize future marketing strategies.

Marketing analytics class presenting data

At A Glance

What You’ll Do:

  • Apply your marketing analytics skills to your major or area of interest.
  • Master analytics tools such as Excel, R, PowerBI, and Tableau for business applications.

Where You'll Go:

  • Organizations value data analysis, understanding of consumer behavior, and strategic decision-making.
  • Work for tech companies, consulting firms, financial institutions, healthcare organizations, media and entertainment companies, government agencies, sports organizations, hospitality and tourism, non-profit organizations, and more.

What You'll Be:

  • Brand strategist
  • Business intelligence analyst
  • CRM coordinator
  • Customer insight analyst
  • Data analyst
  • Digital marketing specialist
  • Social media coordinator
  • Sports analyst

Program Level: Undergraduate

Offered As: Minor

College/School: College of Business

About This Program