Marketing Analytics

Gain the conceptual background and applied tools necessary to analyze databases, the results of which help drive decision making. Offered as a minor.

Program Overview

The Marketing Analytics minor is designed to give you the conceptual background and applied tools necessary to conduct analysis of databases of markets, consumers, or products, the results of which would be used to drive decision making in organizations.

Business and policy decisions are increasingly driven "by the numbers." Marketing decision makers, in particular, base decisions upon hard data and often complex analysis of customers.

Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present analytics.

Offered as


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  • A strong foundation integrating business, STEM fields and the liberal arts develops critical 21st century skills essential for success and continuous growth in every field.
  • Every student graduates with a major and a complementary minor, gaining a competitive advantage that highlights the acumen and problem-solving abilities cultivated through experiential learning.
  • Whether you begin a career or continue your education after graduation, Bryant credentials prepare impact thinkers who are in high demand and prepared to contribute and make a difference.
Triple Venn Diagram - Business, Liberal Arts, STEM