Public Relations

The art of managing reputation, communication, and perception. Offered as a track in the Communication major. 

Students studying together

At A Glance

What You'll Learn:

  • The principles and practices of public relations
  • Audience analysis and targeted message design
  • Skills such as persuasion, risk and crisis management, problem solving, and written/oral communication

What You'll Do:

  • Put theory into practice through internships
  • Use cutting-edge technology in your research

Career Options Include:

  • Public Relations Director
  • Non-Profit Administration
  • Political Campaign Manager
  • Press Secretary
  • Publicist 
  • Convention Planner

Program Level: Undergraduate

College/School: College of Arts & Sciences

About This Program