Digital Communication
Gain the insight you need to design, produce, and manage digital content for a wide variety of contexts and careers.
At a Glance
What You’ll Learn:
- How to create and produce digital content that engages audiences across platforms
- Critical skills for writing, production, strategy, design, delivery, and assessment
What You’ll Do:
- Produce digital content, from social media to podcasts, using state-of-the-art facilities and techniques
- Gain expertise through experiential learning such as internships and practicums
Where You’ll Go:
- Careers such as social media director, content creator or strategist, media campaign planner, digital advertiser, digital video producer, multimedia developer, and advertising operations manager
Program Highlights
Bryant’s Digital Communication major equips you with both the theoretical knowledge and the practical experience to become a leader in creating and managing digital content. Gain critical experience through hands-on learning opportunities such as internships, practicums, and research projects using state-of-the-art equipment and techniques. You’ll also develop expertise in strategy, message design, delivery, and assessment and learn how to create and produce engaging content for a variety of audiences and platforms. Through our dynamic and experiential program, you’ll be well-prepared to pursue media, content creation, and digital advertising careers across any industry.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Introduction to Digital Communication
COM 205
Principles of Visual Communication in the Digital Space
COM 209
Strategic Content Planning and Creation
COM 352
Writing for Digital Media
COM 353
Digital Storytelling
COM 357
Personal Branding in Digital Media
COM 452
The Impact of Digital Addiction on Individuals and Social Interactions
COM 463
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- Bose Corporation
- Boston Bruins
- Citizens Financial Group
- Comcast
- Dunkin Brands
- ESPN
- Hubspot
- IBM
Bulldog Producers
Each semester, select Digital Communication students can work with Bryant’s social media director as a Bulldog Producer, an award-winning program where students create digital content such as Instagram reels and TikTok videos for the university’s main social media channels.
Do You Know Couch?
Ahead of Bryant’s Autumn Beats concert hosted by WJMF Radio, Bulldog Producer Austin Wainer ’24 asks students if they’re familiar with this year’s performer: Couch.
The Bulldog Producers collaborate as a team to create a content strategy for videos, posts, and engagement opportunities for the university’s social media channels. Most of the content is produced with just an iPhone and Rode Microphone — and maybe a few props and special guests.
Meet the Cross Country Team
Meet the Cross Country Team
Bulldog Producer Jasmine Hope ’24 interviews members of Bryant’s cross country team as they prepare for their first championship meet of the year.
The Bulldog Producers collaborate as a team to create a content strategy for videos, posts, and engagement opportunities for the university’s social media channels. Most of the content is produced with just an iPhone and Rode Microphone — and maybe a few props and special guests.
Bryant Tours: First-Year Housing
Bryant Tours: First-Year Housing
In the Bryant Tours TikTok series, Bulldog Producer James Tiner ’25 takes viewers through a guided tour of various buildings on campus. This video explores Warren House in the First-Year Village.
The Bulldog Producers collaborate as a team to create a content strategy for videos, posts, and engagement opportunities for the university’s social media channels. Most of the content is produced with just an iPhone and Rode Microphone — and maybe a few props and special guests.
Internships
Gain practical experience and grow your confidence through our many internship opportunities.
International Learning
Expand your horizons and immerse yourself in another culture through one of our study abroad programs.
Service Learning
Discover how to tackle society’s greatest challenges and put your ideas into action to benefit our community.
Student Research
Engage your analytical mindset by collaborating with faculty on original research in the lab and field.
Learn by Doing
Lessons from a textbook can only take you so far. That’s why experiential learning is at the core of your Bryant experience. You’ll engage in hands-on projects and opportunities beginning your very first year — building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.
Find Your Minor
Your minor is an opportunity to add another dimension to your Bryant education. Explore a few of the minors you can pair with your major, then discover even more ways to build an academic experience that reflects your interests and ambitions.