Marketing
Bryant’s Marketing program combines creativity, strategy, and analytics to help you understand consumers, solve real-world business challenges, and develop marketing strategies that drive results.
Hear From Our Students
Transformative Learning
Bryant’s renowned Marketing program equips students with the experience and confidence to excel in a wide range of careers and leadership positions at global businesses, government agencies, and nonprofit organizations.
Jess Maffe ’25
Major: Marketing
Minors: Psychology, Sales
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“Sales skills are transferable to almost every aspect of your life. If you’re giving a presentation, those skills are going to help you stand up and present confidently without stuttering. It helps with your confidence.”
Nina Karlin ’24
Nina Karlin ’24
Majors: Marketing, Entrepreneurship
Minor: Communication
Outcome: Venture for America;
Founder, The Fresh Kick
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“I wanted that one-on-one connection with my professors. I wanted them to know me personally. One of my professors is just a call or text away, but he doesn’t just tell me what I want to hear. He’s always challenging me to do more. I want my professors to help me fail so I can get past it and succeed. I think that failure is a huge part of success.”
Kylie Truong ’23
Kylie Truong ’23
Majors: Finance, Marketing
Minors: Global Studies, Sociology
Outcome: Financial Analyst, Dell Technologies
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“As the president of the Bryant University chapter of the American Marketing Association, it was an honor to lead such a prestigious group of students, network with employers and recruiters, and transfer those skills from the classroom into a student organization.”
At a Glance
What You’ll Learn:
- Explore buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing
- Immerse yourself in real-world learning experiences in the classroom with leading companies
What You’ll Do:
- Conduct consumer and marketing research in our Marketing Behavioral Research Lab
- Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets
Where You’ll Go:
- Top businesses, government agencies, and nonprofit organizations in a variety of fields
- Prestigious graduate schools like North Carolina State University and the University of San Diego
Program Highlights
Bryant’s Marketing program equips you with a solid foundation in both the analytical and creative aspects of marketing, giving you a deeper understanding of how marketing plays a role in the strategic planning and growth of organizations. Through your coursework in our high-tech marketing labs, you’ll develop essential skills such as consumer behavior analysis, brand management, and how to conduct market research. Gain critical hands-on experience through internships and corporate partnerships, working with real clients to develop your expertise and professional credentials.
Our graduates are prepared for dynamic careers in specialized areas such as advertising, public relations, sales, marketing research, and strategic management — working in a variety of fields for global corporations, government agencies, and nonprofit organizations.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Consumer Behavior
MKT 311
Marketing Research
MKT 312
Applied AI in Sales
MKT 364
AI in Marketing Decision Making
MKT 365
Using AI to Achieve Sense and Respond Omnichannel Distribution
MKT 366
Business To Business Marketing
MKT 410
Marketing Policy and Problems
MKT 412
Marketing Analytics
MKT 461
Sales Management
MKT 463
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- Buzzfeed
- CBS Radio
- Dana-Farber Cancer Institute
- Dell EMC
- Disney
- Fidelity
- Merrill Lynch
- Michael Kors
- Puma
Marketing Behavioral Research Lab
Gain practical insights into how marketing knowledge is generated, tested, and applied in real-world scenarios through hands-on experience in the Marketing Behavioral Research Lab, a dynamic hub for innovative research and a cornerstone of Bryant’s research infrastructure.
Internships
Gain practical experience and grow your confidence through our many internship opportunities.
Corporate Partnerships
Work with real businesses to take your leadership skills and career credentials to the next level.
Academic Competitions
Showcase your resilience and savvy by participating in academic competitions and challenges.
International Learning
Expand your horizons and immerse yourself in another culture through one of our study abroad programs.
Learn by Doing
Lessons from a textbook can only take you so far. That’s why experiential learning is at the core of your Bryant experience. You’ll engage in hands-on projects and opportunities beginning your very first year — building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.
Find Your Minor
Your minor is an opportunity to add another dimension to your Bryant education. Explore a few of the minors you can pair with your major, then discover even more ways to build an academic experience that reflects your interests and ambitions.