Location
BELC, South Wing
Frank ’81 and Marion ’81 Hauck Sales Performance Lab
The Frank ’81 and Marion ’81 Hauck Sales Performance Lab is home to the Bryant University Sales Institute and serves as the center of sales education, practice, research, and industry engagement at Bryant.
The 5,000-square-foot facility features advanced video and audio recording systems, gamified leaderboards, and technology-enabled breakout rooms. Open to students across majors, the lab helps students strengthen communication, confidence, problem solving, and professional selling skills through hands-on learning.
The lab supports sales courses, student teams, applied research, employer engagement, and customized corporate training. It also supports Bryant’s Northeast Intercollegiate Sales Competition (NISC), where students from across the country and Canada compete, receive individualized coaching, connect with employers, and build skills for internships and careers. The lab creates a shared space for students, faculty, alumni, and industry partners to learn, practice, and collaborate.
“Sales is a craft, and the lab will give students a place to work on refining and enhancing their capabilities.” - Frank Hauck ’81
Highlights:
Students benefit from cutting-edge technology and equipment such as:
- AI-enabled role-play and coaching tools
- Gamified performance leaderboards
- Docking stations with monitors and wired HDMI
- Technology-enabled breakout rooms with cameras, speakers, and real-time instructor coaching
“
“Being successful in sales requires strong listening, communication, and relational skills, and this new sales lab will give students access to the space and equipment they need to gain confidence in these abilities. These skills empower Bryant graduates to excel in a broad range of fields, including management, entrepreneurship, and marketing.”
Ross Gittell
Bryant University President
5,000
square feet in the Hauck Sales Performance Lab
13
breakout rooms equipped with UC sound bars, speakers, cameras, and intercom-CCTV systems for instructors to monitor and coach in real time
Featured Sales Courses
MKT 363: Personal Selling
Students build practical selling skills through live and AI-supported role-play, recorded practice, competitions, and work with external organizations. Using tools such as ZoomInfo, LinkedIn, and RNMKRS, they research prospects, practice conversations, receive feedback, strengthen professional communication, and build a professional brand.
Students build practical selling skills through live and AI-supported role-play, recorded practice, competitions, and work with external organizations. Using tools such as ZoomInfo, LinkedIn, and RNMKRS, they research prospects, practice conversations, receive feedback, strengthen professional communication, and build a professional brand.
MKT 364: Applied AI in Sales
Students learn to use generative AI and applied AI tools across the sales cycle, including prospecting, research, outreach, discovery, value communication, objection handling, negotiation, follow-up, and pipeline management. Through hands-on labs and live projects, students evaluate AI-generated work for accuracy, ethics, privacy, and business risk while building an AI-enabled book of business.
Students learn to use generative AI and applied AI tools across the sales cycle, including prospecting, research, outreach, discovery, value communication, objection handling, negotiation, follow-up, and pipeline management. Through hands-on labs and live projects, students evaluate AI-generated work for accuracy, ethics, privacy, and business risk while building an AI-enabled book of business.
MKT 463: Sales Management
Students learn to lead, coach, and develop high-performing sales teams. The course combines sales management concepts with hands-on practice in team selling, motivation, goal setting, coaching, performance management, forecasting, ethics, and sales technology. Students apply these skills through team projects, case studies, AI-enabled training with advanced data insights through RNMKRS, in-person competitions, and evaluation of AI-enabled coaching and performance tools.
Students learn to lead, coach, and develop high-performing sales teams. The course combines sales management concepts with hands-on practice in team selling, motivation, goal setting, coaching, performance management, forecasting, ethics, and sales technology. Students apply these skills through team projects, case studies, AI-enabled training with advanced data insights through RNMKRS, in-person competitions, and evaluation of AI-enabled coaching and performance tools.
Making an Impact
Career
Through hands-on practice, AI-enabled role-play, live projects, and coaching, students deepen their understanding of the selling process and strengthen the communication, judgment, and confidence needed to succeed in sales and other business careers.
Industry Partners
The lab brings students, faculty, alumni, and industry leaders together for role-play, coaching, recruiting, applied projects, research, and customized corporate training. Organizations can use the space to develop talent, strengthen teams, and engage with Bryant students.
Northeast Intercollegiate Sales Competition (NISC)
The Northeast Intercollegiate Sales Competition, helmed by Professor Stefanie Boyer, is an annual two-day event that offers employers and college students multiple opportunities to engage through networking, a tournament-style sales competition, individualized feedback and coaching, and skill and leadership building sessions. Since its inception, NISC has annually welcomed hundreds of student competitors and their coaches from across the U.S. and Canada to the Bryant campus.
The Hauck Family
The Hauck Sales Performance Lab was made possible by the generous support of Frank ’81 and Marion (Sheahan) Hauck ’81, P’08. Mr. Hauck was elected to the Bryant Board of Trustees in 2023, and both he and Marion are members of the Bryant Leadership Council of Donors and funded the Frank ’81 and Marion Hauck ’81, P’08 ice rink in 2021, which was a wonderful addition to the campus as it emerged from the pandemic. In 2022, Mr. Hauck received the Distinguished Alumnus Award.