Department Chair
Christopher Morse, Ph.D.
At a Glance
What You’ll Learn:
- Sports communication, media, and administration, from the standpoint of the consumer, creator, and managers
- The necessary digital platforms and traditional media necessary to succeed in the sports industry
- Sports media and digital media production, using state-of-the-art production facilities and techniques
What You’ll Do:
- Create exciting sports content for social, digital, and traditional media platforms
- Build communication skills for public relations, industry leadership, and fan engagement
- Develop sports branding and promotion strategies that grow fan bases and strengthen team identity
- Work collaboratively with industry professionals and solve real-world challenges facing sports organizations
Where You’ll Go:
- Prepare for roles in sports journalism, broadcasting, public relations, and digital and social media that shape the way fans experience sports
- Step into dynamic positions such as esports promoter, marketing and events coordinator, social media manager, sports commentator, athletic director, or sports analyst
Program Highlights
Today’s multibillion-dollar sports industry is brimming with career opportunities in communication and media promotion. From collegiate athletics and professional leagues to sports journalism and athlete representation, there’s an increasing need for skilled, professional communicators who can navigate the dynamic landscape of sports and esports media. Through Bryant’s major in Sport Industries, Media, and Promotion, you’ll build both the required knowledge and the technical expertise to lead within a competitive market.
Our program looks holistically at the sports industry so that you can better understand how to engage with various organizations and audiences. Learn the ins and outs of sports and digital media production, event planning and promotion, and public relations management. Not only will you work with Bryant’s high-tech digital media and broadcasting equipment, but you’ll also gain hands-on experience through real-world projects and by collaborating with Bryant’s DI and club teams right here on campus.
You’ll also look at the organizational structures of different national and international organizations and explore the economic, legal, and societal issues that impact the industry. Our interdisciplinary curriculum — paired with a minor in the College of Business — will set you apart as a sports industry professional.
Faculty Spotlight: Christian Fauria, Professional in Residence
“As a two-time Super Bowl champion and veteran of both the NFL and sports broadcasting, I’ve seen what it takes for teams to succeed—on the field, in the media, and in the boardroom. Our program equips students with the skills to thrive in this competitive industry. We emphasize the unique dynamics of sports organizations, the power of storytelling, and the value of strong relationships. You’ll learn from real-world experience and be ready to shape the future of the field.”
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Introduction to Sports Communication
COM 206
Digital Sports Media
COM 207
Sport and the Law
LGLS 380
Sports Economics
ECO 340
Sports Media Production
COM 344
Voices of the Game: Expert Perspectives on Sports Communication, Promotion and Industry
COM 406
Senior Capstone in Sports Industries Communication
COM 492
Sports Marketing
MKT ST401
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- Boston Bruins
- Chicago Cubs
- DraftKings
- ESPN
- NBA
- NBC Sports
- NESN
- New England Patriots
- New Jersey Devils
- NFL
- Georgetown University
- University of Connecticut